Merkle’s Craig Heiter has published a new guide entitled ‘2021 Loyalty Barometer: A Guide to the Evolution of Consumer Loyalty’. He says, “In our fourth annual Loyalty Barometer report, we dive into how consumers really feel about rewards programs and where brands may need to pivot to accommodate consumer preferences. Let’s dive into a few of the key learnings we identified from our survey of 1,500 consumers: Consumer loyalty goes beyond a stand-alone program Marketers are witnessing the rapid evolution of loyalty from a static, programmatic strategy to an enterprise-wide... [...]