How to Use Colors in Marketing

Your marketing efforts aim at getting the attention of prospects and converting them into customers. There are several elements that help you to create a strong impact of your company and here the choice of right color matters a lot. Jeff Bullas has published a comprehensive article on influence of colors in marketing. Bullas says, “Since marketing is all about getting noticed, any marketer worth his or her salt would employ any trick in the book to reach that goal. We can see examples of this in a variety of settings. Think of brands that are famously attached to or associated with certain... [...]