When it comes to influencing and persuading humans, colors play an important role. We have assigned different symbols to various colors. Blogging Wizard contributor Matt Moran has published a beginner’s guide on ‘Color Psychology In Marketing’. He says, “Color psychology is a field of study that looks at how colors influence our perceptions and behaviours. When we apply this to marketing, we specifically look at how these colors can influence consumers’ impressions of a brand, and how they impact their purchasing decisions. By better understanding how the colors we use... [...]

Marketing is a blond of several aspects which appeal to your prospects and customers in different ways. Color psychology interprets how color influences our behavior and decision-making. The HubSpot team has published an infographic to help marketers understand the color psychology in marketing. Lindsay Kolowich says, “Humans are visual creatures — so visual, in fact, that color plays a much bigger role in influencing what we purchase than we might think. There’s a reason companies test the colors of things like advertisements, banner ads, and call-to-action (CTA) buttons. When... [...]