Color Psychology In Marketing [Guide]
When it comes to influencing and persuading humans, colors play an important role. We have assigned different symbols to various colors. Blogging Wizard contributor Matt Moran has published a beginner’s guide on ‘Color Psychology In Marketing’. He says, “Color psychology is a field of study that looks at how colors influence our perceptions and behaviours. When we apply this to marketing, we specifically look at how these colors can influence consumers’ impressions of a brand, and how they impact their purchasing decisions. By better understanding how the colors we use... [...]