If you are at a loss for what niche to focus on, Finnish marketer Hannu Polvi has a concise training e-book called Niche Definition Strategy to show you how to choose a niche that: 1. You can feel “at home” in and 2. You can earn some money in Niche Definition Strategy gives a rationale for Polvi’s process and then he launches into the systematic process he uses. He believes your own life has prepared you to do well in certain niches and not so well in others. He takes you through a question and answer process to identify the areas where you are prepared. Once you have narrowed... [...]