Brian Howard found that ranking for keywords wasn’t necessarily as profitable as the guides and gurus lead you to believe. Even though he ranked very high, he wasn’t getting the traffic that people had taught should be expected. He set out to determine what was wrong and what could be done to correct it. The result is Ultimate Keyword Conversions. He found that by using Google Webmaster Tools in new ways, he could uncover a lot of keyword information that most marketers never know about. You see, a lot of the data Google provides can be misleading or distracting. You need to get below... [...]