No question, Google can send a lot of traffic to your website. Unfortunately, many webmasters try to trick Google into sending traffic, rather than understanding what Google values and giving it to them. Bill Guthrie has just released Brand Levers a few hours ago. It’s the latest training on what it takes to impress Google and rise in the search results. Brand Levers is over 90 minutes of video-based training. In it, Guthrie pulls back the veil of what works (and what doesn’t work) in content marketing today. If you use tactics that try to game Google in one way or another, you will... [...]