Behavioral science is a fascinating topic for marketers. As it turns out, just about everything we do, from lobbying for a new tool or technology to presenting data to our boss, to trying to decide where to get takeout, is rooted in behavioral science. MarketingProfs has published a new podcast episode ‘This Is Your Brain on Marketing’ featuring Nancy Harhut. Matt Snodgrass says, “In today’s episode, Nancy Harhut joins us to talk about how we can use behavioral science not only to help improve our marketing results but also to help. Period. Just to help. The reality is,... [...]