Marketers typically concentrate their Search Engine Marketing on Google. That’s no surprise since Google is the top search engine. However, Bing and Yahoo! are also top tier search engines and they can drive a lot of traffic to your sites, too. Fortunately (for you), many marketers ignore them. You know better. Their users spend a lot of money online and you can get some of that bounty. Mark Bishop noticed a peculiarity in Bing’s ranking algorithm. He played around with this insight and and is finding it profitable to focus his marketing work on taking advantage of it. Bishop says that... [...]