Guide to Optimize Your Landing Page for Better PPC

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Unbounce contributor Josh Gallant has published an in-depth article on optimizing landing pages for better PPC performance. She says, “We’re here to show you how to get the best bang for your buck by cleaning up your Pay-Per-Click (PPC) strategy. How Do Paid Ads Work, Anyway? The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy 1. How Do Paid Ads Work, Anyway?   Think... [...]