Search Engine Journal contributor Corey Morris has published an article highlighting seven powerful benefits of using PPC advertising. He says, “If you aren’t doing any PPC marketing, you’re likely losing out on valuable traffic and revenue. Need to make a case for PPC advertising? Here are just seven powerful benefits of using PPC. 1. PPC Contributes to Business Goals This is often the most compelling reason to use PPC advertising. PPC can help you achieve a vast number of business and marketing goals. These goals range from high-level brand exposure and thought leadership to a hot... [...]