‘B2C Web Optimization: 23% lift in conversions by optimizing step one of funnel’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “B2C Web Optimization: 23% lift in conversions by optimizing step one of funnel”. Allison Banko says, “Friction upfront can be a saving grace if, for example, you’re stepping onto a patch of ice. However, it can serve as quite the opposite when it comes to marketing. If your customers are confronted with friction early on, it can cost you countless conversions. By optimizing step one of its sign-up funnel, 1-800-DENTIST lifted conversions by 23% in less than a week. Today’s MarketingSherpa B2C case study reveals how“. B2C... [...]