Close B2B Marketing Performance Gaps [E-book]

A high-performing B2B marketing ecosystem creates organizational structure and brings capabilities, workflows, and operating environments together seamlessly.  Forrester has published a new e-book ‘Close B2B Marketing Performance Gaps’. Read this e-book to learn how you can drive ecosystem success from the outer ring to the inner core and explore:  Critical elements for your B2B marketing ecosystem.  Ways to optimize your marketing organization’s structure. Tips for orchestrating capability and resources. Advice for nurturing an adaptable ecosystem that sustains... [...]