Business-to-business marketing refers to the marketing of products or services to other businesses and organizations. It holds several key distinctions from B2C marketing, which is oriented toward consumers. MarketingProfs contributor Vin Turk has published an article featuring three predictions for B2B marketing in 2023. He says, “Here are my predictions for what that will look like. 1. Organizations that rely on data-driven approaches will attain long-term success Despite having access to a large amount of data, most marketers are not effectively applying that data to their campaigns and... [...]