Four ways to build your customer personas

A customer persona helps unify a brand’s strategic approaches, priorities, and creative processes. By knowing your customers, you can continue to grow your online sales. Content Marketing Institute contributor Jodi Harris has published an article featuring four ways to help you build customer personas. She says, “Persona development is a customized process because it’s meant to help your team address its unique marketing challenges and opportunities. However, the following framework can help you get started on the right track: Step 1: Envision your ideal customer Pick the person your... [...]