Four Ways to Set Your App Business

In 2021, approximately 196 billion mobile apps were downloaded from the Google Play Store. App development has come up as another big domain. Naomi Ben-Ayoun, Senior Director of Engineering at Google AdMob has shared four ways to set your app business up for success in 2022. She says, “2021 has been a big year for app developers — global consumer spend has reached new heights; expectations around digital security continue to shift; and mobile platforms and regulators are introducing changes to better protect user privacy. These will likely continue to be major themes in 2022, so we’re... [...]