Alexa wants you to change your email marketing approach

Email is one of the most used marketing tools today. And as we know, most of our emails are now read on mobile devices. The addition of voice-based devices such as Amazon Alexa and Google Home have changed the way consumers access the information online. A new Alexa feature has given it the capability to read and manage emails. This change would land the email marketers new challenges. Talking about this new feature, Marketing Land’s Greg Sterling says, “Alexa will read the sender and subject line. Then it asks whether you want to “read, reply, delete, archive or next.” If you ask... [...]