Acquiring More Customers with Ad Retargeting

Many times retargeting and remarketing are used interchangeably. Retargeting works by involving the placement of a pixel (a JavaScript code) on your website or landing page. Microsoft Advertising’s Stephanie Worley has published an article highlighting some useful strategies to get more customers with ad retargeting. She says, “Most likely, your small business has created a marketing funnel that’s built to drive brand awareness and increase conversions. Retargeting can benefit your small business in several ways: Builds brand recognition: The method of retargeting encourages previous... [...]