How to Test Your Ad Copy During COVID-19

Connecting with your target audience should be the motto of your advertisements. By doing that you can influence them and get closer to them. MetricTheory contributor Maylin Fuentes has shared a three-step formula to help you test your ad copies during the COVID-19 pandemic. She says, “Here are some things to consider as you navigate ad copy testing in this ever-changing environment. 1. Analyze Your Trending Performance If you are an advertiser that began shifting messaging at the onset of the pandemic, observe the performance of your COVID-related ads in comparison to 1) trending performance... [...]