Your website or blog’s about page helps your visitors learn about your business. A well-crafted about page can play an important role in persuading your prospects to become customers. Blogging Wizard’s Lyn Wildwood has published a guide to writing an about page for your website or blog. She says, “A good portion of your visitors will come across this page, so it provides a unique opportunity for you to connect with your audience and get them to take a specific action. The remainder of this article will be dedicated to both of these matters. Tip #1: Identify your audience We’ve... [...]