ClickZ on Creating 360-Degree Customer View in 2021

Finding and growing customers needs a more modern approach. By integrating the latest technology and tools available, you can achieve business success. ClickZ contributor Catlyn Origitano has shared three steps to create a 360-degree customer view in 2021. She says, “The data you relied on last year — or even last quarter — to make business decisions is no longer enough to retain a competitive advantage in today’s rapidly changing market. Unparalleled times require approaching customer engagement in unparalleled ways. Here are three steps you can take now to create a better, more comprehensive... [...]