Search engine marketing is one of the best ways to reach your desired audience and achieve your sales targets by persuading them to make a purchase. With changing algorithms you need to change your strategies. To help you strengthen your search engine marketing in 2020, Vertical Leap contributor Dave Colgate has shared five important search marketing trends. Colgate says, “We’ve learned a lot over the past 12 months about where the search marketing industry is heading, with some of the most significant algorithm updates in years and the ongoing evolution of some key technologies.... [...]