Video SEO and social media work together to boost online visibility by optimizing video content for search engines and sharing it across platforms for greater reach. This combination enhances engagement, drives traffic, and improves overall digital presence. Search Engine Journal contributor Chelsea Alves has published an article featuring strategies to win at video SEO and […]

Local SEO in 2025 focuses on hyper-local targeting, voice search optimization, and AI-driven personalization to connect businesses with nearby customers. Enhanced map integrations and real-time updates boost visibility and foot traffic. Search Engine Journal is hosting a webinar, ‘Local SEO: How To Make More Customers Click, Choose & Walk Through Your Doors’ on Wednesday, May […]

Brand Entity SEO focuses on optimizing a brand’s digital presence to be recognized as a distinct entity by search engines. This enhances visibility, trust, and relevance in search results, driving more organic traffic. 4o MOZ has published the latest episode of the Whiteboard Friday video ‘Brand Entity SEO’ featuring Jes Scholz. She says, “Good day, […]

Ahrefs has published a new video, ’17 Years of Brutally Honest SEO Advice’. The Ahrefs team says, “If you’ve been struggling to rank on Google, this is the video you didn’t know you needed. After 17 years in the trenches, we’re laying out the brutally honest truths about SEO that most “experts” won’t talk about […]

Semrush has published a new video ‘The Most Powerful SEO Secret Smart Businesses Are Using Right Now’. The Semrush team says, “This video walks through why this digital marketing shift matters more than ever, especially with AI tools like ChatGPT, Bard, Perplexity, and DeepSeek serving up direct answers to user questions and queries. Even OpenAI’s […]

This is a reminder for the SEJ webinar on May 14, 2025. AI-driven search is transforming how users discover content, making personalized and context-aware results the norm. To stay relevant, SEO and content strategies must align with evolving algorithms, focusing on intent, quality, and adaptability. Search Engine Journal is hosting a webinar ‘Top AI Search, […]

Search Engine Journal has published an article answering the question ‘Is The SEO Job Market Undergoing A Major Shift?’. Roger Montti says, “Anecdotal reports and an SEO jobs study describe a search marketing industry undergoing profound changes, not only in the skills in demand but also in hiring practices that may be making it difficult […]

Optimizing websites for SEO is essential to improve visibility on search engines, attract organic traffic, and reach the right audience. It enhances user experience while ensuring content ranks higher for relevant queries. Semrush has published a new guide, ‘How to Optimize Your Website for SEO’. Carlos Silva says, “Each section contains actionable steps you can […]

In 2025, SERPs are more dynamic and AI-driven, showcasing rich snippets, video previews, and interactive elements. This evolution demands smarter SEO strategies to secure visibility and capture user attention effectively. Search Engine Journal is hosting a webinar, ‘Own The Total SERP: How To Regain Lost Visibility Across Paid, Organic & Local SEO’ on Tuesday, May […]

SEO is crucial today as it helps businesses increase their online visibility, driving organic traffic from search engines. With growing digital competition, effective SEO ensures your content reaches the right audience at the right time. MOZ has published the latest episode of the Whiteboard Friday video ‘When Should You Do SEO?’ featuring Tom Capper. The […]

SEO topic clusters are a content strategy that groups related web pages around a central “pillar” topic to improve search engine visibility. This structure helps search engines understand content hierarchy and boosts rankings through internal linking and topical authority. MOZ has published ‘SEO Topic Clusters: Complete Guide, Examples & Free Templates’. Chima Mmeje says, “In […]

Website optimization is crucial for improving user experience, loading speed, and search engine rankings. It helps attract more traffic, reduce bounce rates, and increase conversions for better online performance. Semrush has published a new guide, ‘How to Optimize Your Website for SEO’. Carlos Silva says, “Optimizing your website for SEO becomes much more effective when […]

SEO monitoring involves regularly tracking a website’s search engine performance to identify issues and optimize rankings. It ensures sustained visibility, improved traffic, and helps adapt strategies based on real-time insights. Semrush has published a new guide, ‘SEO Monitoring: A Complete Guide to Tools & Key Metrics’. Carlos Silva says, “SEO monitoring is important because it […]

Franchise SEO optimizes local and national search visibility for multi-location businesses, ensuring each franchise ranks well in relevant searches. It drives targeted traffic, boosts brand consistency, and increases customer engagement. Neil Patel has published ‘Franchise SEO Strategies: A Guide for 2025’. He says, “Regular SEO focuses on keywords and content that pertain to a single […]

Sneak AI™ is for you if you ever invested money to improve the ranking of your website, video, blog, or article on Google. It can be costly, tedious, and frustrating. We say this from personal experience, having gone through the process numerous times. Freelancers on Fiverr and other gig sites often charge hundreds of dollars […]

SEO mentoring provides personalized guidance to help individuals or businesses improve their search engine rankings. It covers strategies like keyword research, on-page optimization, and link-building to drive organic traffic. 4o MOZ has published the latest episode of the Whiteboard Friday video ‘How to Be an Effective SEO Mentor’ featuring Miracle Inameti-Archibong. The MOZ team says, […]

Technical SEO issues, such as slow page speed, broken links, and improper indexing, can hinder search engine rankings. Fixing these ensures better crawlability, faster load times, and improved user experience. MOZ has published the latest episode of the Whiteboard Friday video ‘3 Unexpected Examples of Technical SEO Issues (And How to Resolve Them)’ featuring Kristina […]

Efficient compression reduces webpage size, leading to faster load times and improved user experience. Google prioritizes speed in rankings, making compression essential for better SEO performance. Search Engine Journal contributor Roger Montti has published an article answering the question ‘Is Compression A Google SEO Myth?’. He says, “I recently came across an SEO test that […]

AI-driven search is transforming how users discover content, making personalized and context-aware results the norm. To stay relevant, SEO and content strategies must align with evolving algorithms, focusing on intent, quality, and adaptability. Search Engine Journal is hosting a webinar ‘Top AI Search, SEO & Content Trends To Prioritize In 2025’ on Wednesday, May 14, […]

In 2025, SEO focuses heavily on user intent, AI-driven search algorithms, and high-quality, authoritative content. Success now depends on optimizing for voice search, mobile experience, and Google’s evolving ranking signals like EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness). 4o Ahrefs has published a new video ‘SEO in 2025: How I’d Learn it if I Were Starting […]

Improving SEO rankings and traffic boosts your website’s visibility, making it easier for potential customers to find you online. Higher rankings drive organic traffic, increase credibility, and lead to better conversion rates. Semrush has published an article featuring nine ways to improve SEO rankings and traffic. Tushar Pol says, “Here are nine ways to improve […]

This is a reminder for the CMI webinar on April 10, 2025. In an AI-driven world, SEO content must be high-quality, relevant, and user-focused to rank well. Leveraging AI for optimization and personalization enhances visibility and engagement. Content Marketing Institute is hosting a webinar ‘How to Boost Conversions & Optimize Content for SEO in an […]

Neil Patel has published a new video ‘The Secret SEO Opportunity That’s Bigger Than Google’. He says, “Google’s golden age is coming to an end. For the last 20 years, it has dominated the search engine world, but the tides are shifting. User behavior is evolving, competitors are rising, and Google’s reliance on ads is […]

This is a reminder for the SEJ  webinar on April 9, 2025. Search Engine Journal is hosting a webinar ‘Win Higher-Quality Links: The PR Approach To SEO Success’ on Wednesday, April 9, 2025, at 2.00 pm ET. The SEJ team says, “Get an exclusive look at the data-driven Digital PR process you can implement to secure hundreds of […]

In an AI-driven world, SEO content must be high-quality, relevant, and user-focused to rank well. Leveraging AI for optimization and personalization enhances visibility and engagement. Content Marketing Institute is hosting a webinar ‘How to Boost Conversions & Optimize Content for SEO in an AI-Driven World’ on Thursday, April 10, 2025, at 1.00 pm EDT. The […]

MOZ has published a free guide ‘The Local SEO Cheat Sheet’. The MOZ team says, ” With the Local SEO Cheat Sheet you’ll be able to answer questions like: What info do you need to onboard a new client? Is your business eligible for a Google Business Profile (formerly Google My Business) listing? How do […]

The latest Ahrefs Podcast episode is titled ‘Little-known PPC & SEO tips from (ex-)Director of Growth @ Webflow’ featuring Tim Dalrymple. This episode covers the following: What is growth marketing (and how it differs from brand marketing) Where growth marketing sits on the org chart Tracking view-through conversions through YouTube Geolift tests: why you want […]

Ahrefs has published a new video ‘Their SEO Strategy Changed Online Marketing Forever’. The Ahrefs team says, “In this video, we break down the full strategy: from blog posts and lead magnets to free tools and a Trojan-horse strategy. You’ll see how they went from scrappy startup to the powerhouse they are today and how […]

SEOFOMO (SEO Fear of Missing Out) is the anxiety digital marketers feel about missing crucial SEO updates, algorithm changes, or new trends. It drives constant monitoring of industry news, often leading to information overload. 4o MOZ has published the latest episode of the Whiteboard Friday video ‘How I Grew SEOFOMO Into an Email Marketing Empire’ […]

This is a reminder for the SEJ webinar on March 26, 2025.  Local SEO helps businesses improve visibility in location-based searches, attracting nearby customers and driving foot traffic. By optimizing for local keywords, Google My Business, and reviews, businesses can boost credibility and sales. Search Engine Journal is hosting a webinar ‘Unlock Local SEO: Online […]