It’s true: 64% More Visitors Are likely To Purchase A Product After Watching A Video. Video, done well, can make a critical difference in your success. Whether you are selling to consumers or businesses, a video can draw people into your offer, making it easier to understand and harder to resist. Experienced online marketer Kevin Fahey uses video in all his marketing and credits video with much of his success. He is sharing his wisdom with other marketers who want to make their own videos more effective, in his new traiing, IM Video Masters. In this new training, Fahey is showing you everything... [...]

According to a recent Google report, 70% advertisers said that YouTube bumper ads helped them increase their brand awareness. It means that creating creative bumper ads can help marketers to gain better momentum on YouTube. Econsultancy’s Nikki Gilliland has shared useful tips on creating effective bumper ads. Gilliland says, “Instead of saying everything in 30 seconds, bumper ads can allow brands to piece together a story over a period of time – the only difference being a series of separate ads as opposed to a single one. In fact, this approach could be why bumper ads are more effective... [...]

According to a Campaign Monitor report, use of video in email marketing can boost open rates by 19%, boost click-through rates by 65% and reduce unsubscribes by 26%. Video is also seen as a time saving tools that gets viral quickly and gets better results. HubSpot’s y Kimbe MacMaster has shared three ways video can be integrated in emails for better prospecting, relationship-building and selling to achieve better open rate. MacMaster has shared three templates of email marketing in her article. Here’s what MacMaster says on using video for relationship-building: “Sometimes,... [...]

Brandon Verblow says, “Poor quality inventory and lack of transparency are problems for the digital ad industry. My colleague Susan Bidel and I have recently published reports that show how the related problems of fraud and lack of viewability result in wasted spending by marketers and a lost revenue opportunity for quality publishers. For further detail, clients can read Forrester Data Report: Ad Fraud And Viewability Forecast, 2016 To 2021 (US) and Poor Quality Ads Cost US Marketers $7.4 Billion In 2016. While not an issue of ad fraud or viewability per se, recent concern over YouTube... [...]

This week, we have told you about revolutionary new software and a training system that gets incredible results for many complete beginners. Video Instafolio creates a long-term business for you to provide valuable services to a massive market. This is the law supply and demand in action. To top it all off, practically everything is done for you. Here’s the problem, though. The doors close tonight. This is your last opportunity to pick up this field-tested system for a low one-time fee: Video Instafolio And, don’t forget: IM NewsWatch readers get extra bonuses, too. You will see the... [...]

The Video Success Summit is finally ready to begin. The speaker list and the agenda are finalized, and this free online webinar series starts tomorrow. In this online conference, experts will share their strategies for effectively using video to build your business. If you haven’t signed up for your own free access pass, make sure you register now: Video Success Summit. You’re going to experience 4 amazing days packed with value, learning from some of the most successful people in video. The 30+ sessions will give you over 30 hours of step-by-step strategies – your biggest problem... [...]

When you are talking about marketing videos, the winner is this one: Dollar Shave Club. By the way, there’s a transcript of the video on the page, too. Why is it called the most successful video? • This video launched a membership service in 2012 by going viral. • It has had over 23 million views. • It delivered 12,000 new customers in the first 48 hours. • It and subsequent marketing helped the owner sell Dollar Shave Club for $1 billion last July. Video, done right, can be a powerful driver of your business success. If you want to convert more prospects into customers or sell more... [...]

If you want to convert more prospects into customers or if you want more highly qualified leads that already trust you before you contact them, then video is the tool to explore. In a video, you can show potential clients who you are, what you stand for and what you know. Not only that, video can help turn existing clients into repeat buyers. It’s the tool that can be applied to any marketing problem you face. That explains why so many businesses are using video in their marketing. It is predicted that 74% of all internet traffic will be video by 2017. (Syndacast.com) If you aren’t... [...]

What do you need in your business? • Convert more prospects into customers? • More highly qualified leads that already trust you? • More loyal repeat customers? Well, all of these marketing needs are advanced by video In fact, 74% of all internet traffic will be video by 2017. (according to Syndacast.com) Besides that, marketers who use video: ■ Receive 41% more web traffic from search than non-users. (according to Vidyard.com) ■ Grow revenue 49% faster than non-video users. (again, from Vidyard) So, although video can bring you more views and followers, it can also put actual money in... [...]

In a recent article on the AWeber site, Jason Moore shares some helpful information on video marketing, writing, “Crafting a really great video starts with really great brainstorming. Without it, you could end up creating a lot of really rough drafts of scripts and doing a lot of takes to try to get your video just right. To make a basic analogy – brainstorming is like sketching out the initial concepts of a house that you want to build. Can you build one without that step? Sure. But it won’t be easy. Brainstorming doesn’t necessarily have to be in a group, either; if you’re a team... [...]