Online advertising has been evolving with a variety of modes you can reach a wider audience. With the rise of social media sites it has become easier to promote our products and services. Entrepreneur magazine contributor Eric Siu has shared a video featuring John Crestani who provides a comparative analysis of the YouTube and Facebook ads. Entrepreneur team says, “When considering the difference between using ads on Facebook versus on YouTube, it can be helpful to know what the benefits are of each right now. Entrepreneur Network partner Eric Siu sits down with John Crestani of Welearn... [...]
Archive for the 'Video Marketing' Category
Video has become an irresistible tool when it comes to marketing and promotion. With evolving technologies the advertisers have got the liberty to reach out their target markets with video ads. Marketing Land columnist Laura Collins has shared an useful article on video advertising. She has highlighted some of the important aspects of this ad form. Collins says, “Video is a hotter topic than ever in marketing, with users consuming more and options for advertisers multiplying rapidly. With so much development in the industry it can be hard to look at the bigger picture or anticipate what the... [...]
Online marketing expert Cyril Gupta is releasing new YouTube marketing software today. This software is novel; you haven’t seen anything like it before. It has been well thought out; the automation it provides is seamless. It could possibly be a game changer for you if you use YouTube in your marketing. Creating niche-related playlists that you publish to YouTube can raise the visibility of your own videos if you do it right. Gupta’s new YouTube Playlist Manager is a brand new application that helps you do playlist marketing on YouTube and do it easily. It gets you fresh traffic from... [...]
There are many video websites (YouTube is the most prominent) that will let you make and share your own videos with their visitors. This fact has significant marketing potential. Even beginning marketers can take advantage of this opportunity because several download sites are free, not just for viewers, but also for creators. Before creating your next online video, think through the process from start to finish so you will know what type of equipment you will need, what scripts you may need to write, and how to get the most viewers so you can get the best payback for your time, money and effort. Step... [...]
Cindy Donovan is going to show you how to win at video marketing with no videos of your own. Now you can “piggyback” on videos that have already gone viral. Are you a video marketer? If not, you are missing one of the most productive tools a marketer can use. However, typically, you can take advantage of the power of video is you come up with fresh ideas for a video and have the equipment and knowledge needed to create, edit and post videos. Even so, remember that video marketing is one of the most profitable methods of online marketing. But there’s another way. What if you had a program... [...]
On social media, video is the most popular form of content today. Whether you are on Facebook or Twitter, it is video that dominates the social networks. Marketing Land columnist Jordan Kasteler has published an article talking about four video marketing myths to help marketers create better performing video marketing campaigns for the social media presence. Kasteler says, “Social video is hot, and with good reason. Today, we’re watching four times more Facebook Live content and 80 percent more video content on Instagram than we did a year ago. YouTube reaches more people between the ages... [...]
Video advertising is preferred by many. According to a HubSpot research 43% of people want to see more video content from marketers. The study also states that 51.9% of marketing professionals see video as the type of content with the best ROI. Keeping these statistics in mind, designing great video ads can surely boost your revenue. Marketing Land columnist Kevin Lee has shared seven tips to help you deliver better ads on YouTube. Lee says, “YouTube is incredibly popular; Alexa consistently ranks it as the second most trafficked site globally. Additionally, its content shows up frequently... [...]
Facebook is home to niche audiences for most any niche (from abs improvement to zebra watching) you can imagine. If you could target your ads for your niche products (say, six-pack abs) at those people who are hungry for that information, your sales to really take off, for the lowest cost. Video Ads Mastery System is a process for creating large, highly targeted audiences for your niche products using video ads on Facebook. And doing it in a matter of days. II you have had a little success with Facebook advertising, but can’t seem to grow your profits as you see other people doing, Video Ads... [...]
According to an Animoto study (reported by eMarketer), in next 12 months 50% of marketers plan to increase their investment in social video advertisement on Instagram. 52% of them plan to increase their investment in Twitter video ads. More findings 67% of US marketers run video ads on Facebook 51% of marketers run video ads on YouTube 25% of surveyed marketers are spending on video for Twitter and Instagram 83% of marketers were confident in Facebook videos for driving purchases. More Spending on Social Video Ads Is Planned [...]
If you haven’t built up your online video capability, Kevin Fahey has a guide to the whole video marketing process that will show you how to do it like the experts. Here’s what the IM Video Masters course can do for you. • Show you how to create stunning videos, even if you have never made a video in your whole life. • Show you the simple steps required to edit your videos like a professional ( you can do them even if you don’t yet have experience or the tools for editing.) • Show you how to publish your videos with confidence that what you created is something that people will... [...]