Maria Peagler says, “Google+ is a hugely underestimated content marketing tool, which makes using it now a superlative way to increase your blog’s visibility across the web. Google+ offers a prime David vs. Goliath scenario: while big brands are spending millions on their slick Facebook experiences, their Google+ page looks exactly the same as yours. Big brands can’t outspend you here. It’s a beautiful thing, isn’t it? I’ve developed an infographic outlining 64 Google+ content marketing tactics and pulled out my favorites to increase SEO and traffic to your website“. 9 Google+... [...]
Archive for the 'Google+ Marketing' Category
Kurt Wagner says, “Google+ turns 3 years old on Saturday, a birthday the service is celebrating with little fanfare (if at all). Google didn’t make any major announcements or release any special features to commemorate the moment. Google+ didn’t even rate an appearance at Google I/O, the company’s biggest tech conference, which wrapped up on Thursday. Google, for whatever reason, seems to be content to let the event pass. The birthday is just happening: another year older, another year wiser. That’s why I believe Google+ deserves a special gift from the rest of us:... [...]
Brian Honigman says, “One of the concerns of business owners on Google+ is that they don’t know what content to share on their page on a regular basis. Your Google+ Page should feature original content created by your company, as well as the content from others that is of value to your audience. When sharing the content of others or curating the content from various sources, take into consideration the interests of your customer base and their specific content preferences of your audience on Google+. It’s important to share quality content with your Google+ audience because the average... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How to Run Successful Campaigns on Google+″. Baer says, “Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Campaigns create movements. If you want to be a movement maker, then keep reading. Why think in terms of campaigns on Google+? When you run a campaign... [...]
The latest ‘Econsultancy’ blog post is titled “Why Google+ Local is vital for offline businesses”. David Moth says, “A friend of mine recently set up a business as a sports massage therapist and asked if I could give him some tips on digital marketing. Aside from setting up social profiles and optimising his website, I suggested that one of the most important things he could do was to setup a Google+ business page. His is obviously a small business and one that only operates in his local area, so would benefit hugely from having a decent presence in local search results. Having... [...]
The latest article on ‘Business 2 Community’ is titled “9 Top Tools to Help You Get More Out of Google+”. Adam Connell says, “Despite the recent hype that was kicked off by Tech Crunch, Google+ is still alive and kicking. It’s not going anywhere and I’m glad. Why? It’s a great platform and it’s turning out to be much easier to generate an engaged following than on other networks. Related Resources from B2C » Free Webcast: Marketing Gamification: Beyond Points, Badges, and Leaderboards And from a user perspective, it’s a refreshing environment in comparison to... [...]
The latest article on HubSpot blog is titled “How to Build an Effective Lead Management Formula Across Your Sales and Marketing Teams”. Doug Davidoff says, “I write a lot about lead generation on my company’s blog. The reason for this is that you can’t have predictable growth without predictable, quality lead generation. As I share in a previous post Rethinking The B2B Sales Force, an effective sales structure should look like this. The most distressing observation I’ve made over the last 20 years working with small and mid-market businesses SME’s is the dysfunction,... [...]
The latest article on ‘Business 2 Community’ is titled “How to Use Hashtags on Google Plus: Do’s and Don’ts (Infographic)”. Fernando Cuscuela says, “Hashtags have been around for a while now and most of us are probably familiar with them as they relate to Twitter. Hashtags exist to help people find and participate in conversations on topics that interest them. For marketers, it is important to pause and think about which hashtags to include or not include in our posts because this will have a big influence on who discovers (or fails to discover) what we are posting... [...]
The latest article on HubSpot blog is titled “8 Simple Tips to Siphon SEO Value From Google+”. Shannon Johnson says, “With only so many hours in a day, it’s no wonder why many marketers consider Google+ an afterthought compared to other tactics like regular websitemaintenance, ongoing blogging, and publishing to major social networks like Facebook, Twitter, and LinkedIn. After all, where do you find the time to cultivate yet another social community, and why would you do so on Google+ if you’re not entirely sure it’s worth it? It’s understandable why some marketers... [...]
The latest article on HubSpot blog is titled “3 Quick SEO Wins For Your Google+ Page”. Maggie Hibma says, “The recent departure of Vic Gundotra, the creator of Google+, from Google has led to speculation that the social network will be undergoing some changes in the coming year. According to Google however, these changes will build off of the foundation of Google+ rather than uproot it entirely. As the world learns more about exactly how Google+ will evolve, it’s a good time to make sure you have the foundational elements right so you’re ready for any change.... [...]