Winston Burton says, “As SEOs, our job is to increase the amount of qualified traffic to clients’ brands with the intention of having end users buy something, fill out a form, download a brochure or perform other actions on a site. While improving traffic is great, it doesn’t necessarily result in more sales. So how do we actually get our clients more business through organic search? The answer is quite simple: conversion optimization. Conversion optimization is the most powerful way to improve your clients’ revenue and conversions from end users. We can optimize every element of a... [...]

Gina Broom says, “If you want to eat chicken, you have to cook it. As fun as salmonella can be (read: not), it’s crucial to make sure the food you eat is prepared properly. But without eating the chicken, the cooking of it has no real purpose. The ultimate goal is to eat the chicken. So you’re probably wondering, why am I talking about chicken? Because in Internet marketing, conversions are the eating of the chicken. It’s true that there are a lot of essential tasks to complete before you try”. 5 Crucial Website Conversion Rate Optimizations Mark Ling’s  ’Affilorama’... [...]

The latest MOZ blog post is titled “A 5-Step Framework for Conversion Rate Optimization”. Paddy Moogan says, “There is a problem with conversion rate optimization: It looks easy. Most of us with some experience working online can take a look at a website and quickly find problems that may prevent someone from converting into a customer. There are a few such problems that are quite common: A lack of customer reviews A lack of trust / security signals Bad communication of product selling points”. A 5-Step Framework for Conversion Rate Optimization MOZ Blog  [...]