Pay-per-click (PPC) marketing is a type of online advertising where advertisers pay each time a user clicks on their ad. PPC can also be called search engine marketing (SEM). HubSpot contributor Sam Lauron has published an article featuring 10 essential PPC courses for every marketer. Laoron says, “PPC course content can range from teaching the fundamentals to advanced strategies, and some even offer certifications for additional industry credibility. The 10 Best PPC Courses for Marketers Whether you want to boost your PPC knowledge or earn a certification, there are several PPC courses... [...]
Archive for the 'PPC Marketing' Category
Search Engine Journal has published a new e-book ‘PPC Trends 2024’ featuring expert insights on what’s coming, what you should pay attention to, and what to avoid. The SEJ team says, “PPC Trends is back for its sixth year to show how to leverage the changes we’ve seen in 2023. We’ve gathered insights from 13 of the top PPC marketing experts who know what’s coming, what you should pay attention to, and what to avoid. You’ll get insights on: AI in PPC: The potential these new tools offer, along with the limitations that can lead to pitfalls. How to control your budgets... [...]
PPC management is the process of overseeing and managing a company’s PPC ad spend. This often involves creating strategies and ad buys while minimizing the overall expenditure. It can be done by the company itself, or a dedicated specialist company may be hired to manage PPC buys on their behalf. Search Engine Journal contributor Navah Hopkins has published an article explaining how much PPC management costs. She says, “Engaging a PPC vendor (be it for Google, Microsoft, LinkedIn, Facebook, TikTok, or other channels) means you own you do not have the time to do the technical tasks or... [...]
Search Engine Land has published ‘A PPC marketer’s guide to retail media’. Nicola Agius says, “Most people know that Amazon, Walmart and Instacart have paid search placements on their websites. However, you may not know about their involvement in programmatic, display, social media and Google Shopping. It is crucial for PPC marketers to understand this because retail media (a.k.a. commerce media) is driving customers to retail sites that can transact multiple brands and items in a single transaction. This is especially true at retailers that hold everyday essential items, providing... [...]
Search Engine Journal contributor Navah Hopkins has published an article answering the question ‘How Much Should PPC Management Cost?’. She says, “Engaging a PPC vendor (be it for Google, Microsoft, LinkedIn, Facebook, TikTok, or other channels) means you own you do not have the time to do the technical tasks or allocate strategic planning to those channels. When weighing the cost of a vendor, it’s important to consider how much it would cost if you did the same work (i.e., how many hours these tasks would take x your hourly salary). Often times engaging an agency or vendor... [...]
Search Engine Journal has published a new e-book ‘PPC Expert Tips’ featuring insights about testing and optimizing your PPC efforts. The SEJ team says, “You’ll instantly get the best tips to help you build qualified leads and drive more sales. What’s Inside: A full collection of our best PPC resources for education and upskilling. Tips from industry experts on how to evaluate lead quality, do platform due diligence, and communicate your budget effectiveness insights. Actionable A/B testing advice from industry leading marketer and speaker Brooke Osmundson. Tips on CPC and... [...]
PPC automation uses software to automatically optimize the PPC management of your campaigns. It allows marketers to control their Google ad campaigns through robotic process automation and computer algorithms. Search Engine Journal contributor Navah Hopkins has published an article on when and how to use PPC automation. She says, “Automation almost always comes up. PPC marketers are spoiled for choice on ways to automate their workflows, such as: Bidding: Using native strategies or building their own rules and scripts. Creative: Fully delegating control or leveraging built-in A/B testing. Audiences:... [...]
PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Search Engine Journal contributor Lisa Raehsler has published an article featuring six PPC strategies to focus on now. She says, “Whether you are looking for optimizations to refresh your existing strategy or searching for entirely new ways to reach your audience, these PPC account areas are fantastic to explore and focus on now. 1. Conversion Actions Measuring current goals and core initiatives is a baseline for your PPC strategy. As the tracking in the ad platforms... [...]
Constant experiments can help you to achieve success in marketing. And not all attempts can help you to win business. In his latest video ‘5 Mistakes (Almost) Every New Marketer Makes’, Neil Patel talks about five mistakes that new marketers make. He says, “You’re new to marketing, you have energy, you have optimism, and you’re hungry for success. So what can you do to make sure all that energy doesn’t go to waste?” Neil Patel’s Blog [...]
Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Neil Patel has published a new video ‘My 5 Favorite PPC Strategies’ talking about his favorite PPC strategies. He says, “Looking to maximize performance with your next PPC campaign? I rely on these 5 strategies all the time – and I bet they’d help you a ton moving forward.” Neil Patel’s Blog [...]