The latest article on ‘MarketingProfs’ is titled “Is Your Content Marketing a Failure? These Five Metrics Can Tell You”. Alesia Krush says, “If you do content marketing, you probably want it to help increase sales in the long run. However, the tricky part is that usually there is a time-and-space gap between a piece of content you publish and a closed sale. So, what metrics can marketers track to make sure their content strategy is headed in the right direction? 1. Traffic: Down the Black Hole Launching a content marketing campaign is a little bit like setting up a sales funnel: Your... [...]
Archive for the 'Internet Marketing in 2014' Category
The latest article on ‘Business 2 Community’ is titled “7 Tips To Instagram Photos That Will Get You More Likes (Infographic)”. Mitt Ray says, “Instagram has quickly become a very popular social media. The site already has over 150 million users. Businesses need to get on this network and share photos too. It’s not just enough if you just post photos on Facebook, as if you haven’t heard, young users are leaving it. And one of the reasons as pointed out by this TIME article, by Victor Luckerson, is that people now prefer using different networks for different purposes... [...]
The latest article on ‘MarketingProfs’ is titled “20 Captivating Marketing Statistics That Will Drive 2014 ”. Verónica Maria Jarski says, “What can marketers expect in the new year? Here’s a look at some predictions of what to expect and what to consider, based on an infographic from WebDAM: —Marketing teams will spend $135 billion dollars on new digital marketing collateral in 2014. —78% of CMOs think custom content is the future of marketing, and so “marketers will use dynamic content to deliver highly personalized experiences to the right audience at the right time,”... [...]
The latest article on ‘Business 2 Community’ is titled “20 Amazing Marketing Statistics That Will Drive 2014”. Priyanka Ravani says, “As we have flipped the calendar to 2014 and closed the chapter of 2013. Marketers have started developing social media strategies for ‘The New Year’. This is the year where social media is no longer a luxury; it will become a must-have in the current marketing strategies. In 2014, marketers will use dynamic content to deliver targeted, highly-personalized experiences to the right audience at the right time. Below are the 20 amazing Marketing... [...]
The latest article on ‘Website Magazine’ is titled “Tech Checklist: Digital Marketing in the New Year”. Mike LaVista says, “If you’re an online marketing professional in charge of driving new business, you know the use of the right technology tools can help you generate revenue and manage customer relationships. You or your clients may have read about the latest marketing trends and decided to launch a new Web asset to help boost your company’s competitive edge with an app, a social media presence or a new site design. If handled correctly, this can be a great addition to your... [...]
The latest article on HubSpot blog is titled “2014: A Year of Self-Doubt for Marketers”. Erik Devaney says, “I know, I know — “a year of self-doubt” sounds like a bit of a downer. But chin up! I have no intention of ruining your New Year with stress-inducing hypotheticals and criticisms. This “self-doubt” prediction — which appears in our new guide, “Marketing Prediction Hits and Misses” — is all about using feelings of uncertainty to your advantage. Doubt, after all, is a driving force of innovation. When Copernicus (and... [...]
The latest article on HubSpot blog is titled “2014 Marketing Resolutions, the 30-Day Blog Challenge, and More in HubSpot Content This Week”. Erik Devaney says, “I hate to break it to you, my fellow merrymaking marketers, but … the party is over. The champagne bottles have all been popped, the toasts have all been made, and those holiday hangovers have all become distant (but painful) memories. Now it’s time to move on to the toughest part of the New Year: following up with those resolutions. If you’re like me, most of your resolutions can be lumped into one... [...]
The latest article on ‘The Forrester Blog’ is titled “A Better Global Tech Market in 2014, With The US Pulling The Freight”. Andrew Bartels says, “Forrester has just published our forecast for the 2014-2015 global tech market (January 2, 2014, “A Better But Still Subpar Global Tech Market In 2014 And 2015”), and we are predicting that business and government purchases of information technologies (IT) will grow by 6.2% in US dollars in 2014, and by 5.5% in exchange-rate-adjusted or local currency terms. (Note that this data includes purchases of computer equipment, communications... [...]
The latest article on HubSpot blog is titled “14 Tips for Developing a Smart Marketing Strategy in 2014”. Marisa Smith says, “Did you have a good holiday? Got some well-deserved rest and relaxation with your family and friends? Managed to break your email and texting addiction for a few days? Well, it’s time to shake off the “Egg Nog Fog” and get back in the swing of things! We recommend that you start off by gathering your sales and marketing team together for a series of planning sessions to get everyone aligned and going in the same direction“. 14 Tips for Developing... [...]
The latest article on HubSpot blog is titled “Sell More, Better, and Faster in 2014 With Inbound Sales”. Brian Halligan says, “The time has come. It’s 2014. You’ve likely considered a number of resolutions you want to follow through with in the New Year. Maybe it’s to spend more time with family, or run more on the weekends, or try to cut pizza and other greasy foods out of your diet for a while (that’s one of mine — I doubt it’ll last long, but I digress). Take a second to think about what you’ve resolved to accomplish in 2014. Are any... [...]