The latest article on HubSpot blog is titled “How To Use Post-Transactional Ecommerce NPS Emails To Grow Sales”. Tom Schwab says, “Too many ecommerce marketers call it a day when the register rings and the customer completes the transaction. Smart marketers know that developing long term customers is key, but we treat people who have finished a transaction like they’re brand new customers. It’s always struck me as odd that people claim to get so much business from “word of mouth”, yet ignore tracking it as a metric and working to improve it. Neither... [...]

The latest article on ‘MarketingProfs’ is titled “Four Marketing Performance Management Resolutions for 2014”. Laura Patterson says, “Have you made a marketing New Year’s resolution? If you have, we hope that you have devoted at least one to marketing performance management (MPM). As inspiration, here are four resolutions to choose from, along with a few tips for bringing them to fruition. 1. Resolve to connect marketing to business results In “The Evolved CMO,” a recent Forrester report, CMOs are reminded that to prove their value and justify their investments they... [...]

The latest article on HubSpot blog is titled “3 Scary Skills Marketers Would Be Wise To Learn In 2014”. Jonathan Pavoni says, “To be an effective business-to-business marketer, there seems to be an ever-growing list of new skills that need to be developed, honed and deepened. Today, a chief marketing officer needs to be fluent in his/her use of, Marketing automation and CRM software, HTML5 & CSS3, SEO tactics, Graphic & print design applications, Social media promotion, Video production– I could keep going!“. 3 Scary Skills Marketers Would Be Wise To Learn... [...]

The latest article on ‘MarketingProfs’ is titled “Six Key Digital Marketing Resolutions for 2014: Unified Marketing, Data Activism, More”. Ali Behnam says, “Another year is upon us, bringing fresh possibilities and opportunities for digital marketers everywhere. As always, the digital landscape continues to change at light speed. Here are six key resolutions that digital marketers should follow to make sure they are delivering better than expected results in 2014—and beyond. 1. Embrace ‘data activism’ For years, marketers have spent their time and effort trying to analyze... [...]

The latest article on ‘MarketingProfs’ is titled “What Will Drive Consumers to Shop Online in 2014”. Verónica Maria Jarski says, “What will inspire consumers to shop online in 2014? Walker Sands recently surveyed some 1,046 US consumers for its 2014 Future of Retail Study and shared some of its findings about online shopping in the following infographic. Some 40% of surveyed consumers say they shop online one to two times per month. And 20% shop online seven to 12 times a year. Of those surveyed, 80% say that free shipping makes them more likely to purchase products online while... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The Surprising Places Marketers Plan to Increase Budgets in 2014″. Baer says, “Marketers are evidently enthusiastic heading into 2014….about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert). Called 2014 State of Marketing, insights from over 2,500 global marketers, the report is full of data about marketers’ outlook and plans for the coming year. Several interesting”. The Surprising Places Marketers Plan to Increase Budgets... [...]

The latest article on ‘Business 2 Community’ is titled “14 Reasons for Marketers to Be Excited About 2014”. Brittany Berger says, “As we said last week, we’re excited for the next year in marketing. From social media becoming even bigger and more integrated into other marketing channels, to harnessing big data into manageable sets for more data-driven marketing, things are looking up. But every marketer is different, from their preferences to their job duties, so I didn’t see a point in writing an entire post on why I’m looking forward to becoming a better marketer... [...]

The latest article on ‘MarketingProfs’ is titled “The Top Digital Priorities for Marketers in 2014”. Ayaz Nanji says, “Increasing conversion rates is a top digital priority for 47% of marketers in 2014, according to a recent report by ExactTarget. The survey of over 2,500 global marketers found that increasing/improving brand awareness (46% of respondents) and collecting/measuring/using behavior-based data (29%) are also major digital marketing to-dos in the year ahead. Acquiring new subscribers (28% of respondents) and improving channels (24%) were the next most commonly cited priorities“. The... [...]

The latest article on ‘MarketingProfs’ is titled “Five Big Social Media Trends for 2014”. Aaron Everson says, “2013 was a big year for social media as more organizations than ever turned to platforms such as Facebook, Twitter, Instagram, and Pinterest to learn from and engage with their customers. As we enter 2014, it’s important not only to look back at the past year to determine what worked and what didn’t in social but also to think about the year ahead: What major trends will persist, which new ones will arise, and how can social marketers make the most of the changing... [...]

The latest article on ‘MarketingProfs’ is titled “Print’s Not Dead: Print Marketing Will Thrive in 2014 and Beyond”. Cameron Avery says, “As technology continues to develop—and change the way we do business—many have considered print a dead medium and online marketing the wave of the future. Nevertheless, the print industry is far from dead; in fact, print marketing has only continued to grow and evolve alongside the upsurge of new technology. Direct mail continues to be used heavily, with a 43% share of total local retail advertising. And, according to a Pitney Bowes survey,... [...]