MarketingSherpa has released a case study titled “E-commerce Marketing: 540% higher revenue-per-email for automated send”. Adam Sutton says, “E-commerce marketers who sell custom or expensive items are typically not looking for impulse buyers. Instead, they nurture long-term relationships, hoping for a sale weeks or months down the road. A custom clothing site decided to build relationships with its email program, and to do so, it tested an autoresponder with hand-picked product suggestions. The result: 540% higher revenue-per-email in the first test. See how the team selected... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Are Facebook Ads a Failure?″. Baer says, “Even though Facebook continues to maintain its impressive user growth and rack up advertising revenue, that growth is coming despite a major shift in the promise of advertising on that platform. Right now, Facebook is on track for $6 billion in ad revenues but it’s walked away from the fundamental premise of its ad platform”. Are Facebook Ads a Failure? Jay Baer’s ‘Convince & Convert’ Blog  [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “2 Amazing Movember Case Studies That Will Make You Grow it Back″. Baer says, “Movember may now be but a fond memory, but Mo’vangelists and content enthusiasts alike have a lot to learn from how the movement was driven online and through social media. According to data from Topsy, there were 1.5 million tweets about Movember, with more than 790,000 of them generated from the United States. For Instagram”. 2 Amazing Movember Case Studies That Will Make You Grow it Back Jay Baer’s ‘Convince & Convert’ Blog  [...]