Meera Kothand says, “Clearly, as a business owner or marketer, you understand the importance of email marketing. But are you doing it right? Here are eight ways you may be sabotaging your email marketing efforts—and what you should be doing instead. 1.You dangle your lead magnet in front of the entire world You’re on a lead magnet promotion spree. Facebook groups, LinkedIn Groups, forums… You use every possible marketing avenue. And it seems to be working, because your list is growing as if on steroids. Promoting your lead magnet is necessary, but have you ever thought about... [...]

Michael says, “Whether you are a beginner or an ace writer, it’s always a wise decision to refresh our writing skills by reading writing tips and tricks. In this blog, we will share top eight essentials for a successful email newsletter along with its implication. 1. Creative, yet creative Subject Lines Most of the email recipients do a quick scan by just reading your subject line. So, if at all you wish to increase open rates and CTRs, then stimulate email receiver with eye-catchy and unique subject lines. This will entice your email receiver to open your email message. Make sure that... [...]

Leslie Ye says, “According to HubSpot’s 2015 State of Inbound report, 42% of salespeople report that prospecting is the most difficult part of the sales process. And it makes sense — in an age where buyers know more than ever and everyone is incredibly busy, it’s harder and harder to get someone to pick up your call or respond to your email. Dan Muscatello, a HubSpot enterprise sales rep, has a unique strategy that makes this painful process a little easier and more effective: His prospecting emails are all two sentences or shorter. Here’s why Muscatello does it: 1) It’s mobile-friendly. Fifty-four... [...]

Leslie Ye says, “No matter what you sell and no matter who you sell it to, there’s one question that all salespeople have been asked at least once in their careers: “How do I know this works?” (Variations include “What’s the ROI?” and “Can you show me similar results your other customers have achieved?”) That’s because prospects are savvy. They want to make sure it’s worth their time and money to use your product. We know you’re savvy, too. If you’re going to flip through a 30-slide presentation, you’ll want to make sure it’s worth your while. So I’m going to... [...]

Marina Hoffmeier says, “Let’s face it. Email isn’t going anywhere. Just check out this little fun fact: 91 percent of consumers check email on their smartphones daily. And this one: 58 percent of adults check their email first thing in the morning. Let’s assume those numbers don’t do it for you. I have a better one: 89 percent of marketers say that email is their main source for lead generation. In a digitally dominated industry, the stats tell a pretty clear message: email is essential for any small business owner. Not yet convinced it’s right for you? Let’s take a closer look... [...]

Aja Frost says, “Most of the time, we don’t realize trends are ridiculous until after they’ve faded away. Think: Pet rocks, shag carpet, Jazzercise, to name a few. These six sales email trends, on the other hand, are so atrocious that we’re not just recognizing how horrible they are — we’re calling for their immediate death. They’re worse than ineffective: They piss off prospects and immediately bring down your closing rate. Read on to see which six email techniques you should stow away with your MC Hammer pants. 6 Horrible Email Trends That Need to End 1) Using a Fake “Re:” According... [...]

Pete Caputa says, “Forty-two percent of salespeople report that prospecting is the part of the sales process they struggle with most. But as a sales professional, consistent prospecting efforts are arguably your most important activity. And these days, email is an essential part of an effective prospecting campaign. The hardest part of email prospecting? Efficiently making the right amount of high-quality attempts to each prospect with the right amount of time in between. The average rep only makes two attempts before giving up, yet the average sale requires eight attempts. It’s no wonder... [...]

Daniel Faggella says, “Building an email list is not an easy task in an e-commerce business. You need to create consistent content that resonates with your target audience. Then, you must actively promote that content to convert your readers into subscribers. But this is just the starting point of email marketing. You need to garner the trust of your prospects if you ever expect them to buy from you. Far too often, marketers employ antiquated email strategies that seldom provide value. Let’s use the fictitious company, “Golf Pro Magazine,” as an example. When someone subscribes to Golf... [...]

Kayla Lewkowicz says, “We spend hours planning out every detail of each campaign, crafting the perfect copy and agonizing over fonts, colors, and spacing. We talk through our personas, target audiences, and messaging. We build emails from scratch or lovingly modify templates so that we’re putting our best foot forward with our email marketing campaigns. With all the blood, sweat, and tears that go into our emails, there’s nothing more heartbreaking than finding out the message never made it to our subscribers. No matter how carefully we plan our campaign strategy, design, and development,... [...]

Rose Leadem says, “Tired of sending out five emails just to get a response from one or two? We’ve all been there, but as frustrating as it can be, the answer to eliciting more email replies is simple. Literally. According to a study conducted by email productivity software provider Boomerang, short and to-the-point emails are far more likely to be opened and responded to. So rather than crafting a lengthy message demonstrating your grammatical savvy, keep things short and sweet. Fifty-three percent of emails written at a third-grade reading level receive replies, compared to just 39 percent... [...]