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Thursday, March 28, 2024

Archive for the 'eBay News and Updates' Category

‘eBay to cut 2,400 jobs and spin off enterprise unit’ – ‘Mashable’

AP team says, “eBay plans to cut 2,400 jobs, or 7% of its staff, in the first quarter to simplify its structure and boost profit ahead of a planned separation of its business. The e-commerce company said Wednesday that the jobs fall across its marketplaces, PayPal and enterprise businesses. The San Jose, California-based company also says it plans to spin off or sell the enterprise unit, which develops online shopping sites for brick-and-mortar retailers. EBay has been planning to spin off its PayPal payments business in the second half of the year”. eBay to cut 2,400 jobs and spin off... [...]

‘How eBay uses social media: Tumblr, Twitter and Instagram’ – ‘Econsultancy’ Blog

Christopher Ratcliff says, “Or… what is the point of following eBay on any social channel? That’s basically the question I asked myself when I sat down to write this primarily speculative post. I can’t imagine ever feeling the need to ‘follow’ eBay, despite being a long-term user of its online marketplace. I understand the desire to follow most brands or retailers. Maybe you like their tone-of-voice or content. Maybe you identify with their products or like to align yourself with their lifestyle, or perhaps you’re just after latest product news or hoping for special offers. eBay... [...]

‘Q&A: eBay on mobile commerce and innovation’ – ‘Econsultancy’ Blog

Graham Charlton says, “EBay invested heavily in mobile from very early on, and its sales now reflect the value of this strategy.  Almost half of eBay’s transactions globally are now touched by mobile at some point in the transaction, whether people research or buy on moble. I’ve been speaking to Jonathan Gabbai, Head of International Mobile at eBay about its mobile strategy… How many people are using eBay on mobile? 48% of our user base has used a mobile phone before completing a transaction this year. This includes activities like product research, adding items to wishlists... [...]

‘eBay Launching First Mobile Ad Business in Q4’ – Re/code

Jason Del Rey says, “EBay, which makes some of the most popular shopping apps in the U.S., will start running ads within its apps on phones and tablets in the fourth quarter, the company’s lead advertising executive told Re/code in an interview Thursday. This will be the first time eBay will place advertisements in its apps or on its mobile websites, other than a brief test in 2012, the company said. The initiative will let marketers place advertisements on the home screen of eBay’s main tablet and mobile phone app and target shoppers based on their shopping and search habits on the giant... [...]

‘EBay Set To Offer In-App Mobile Advertising’ – ‘Marketing Land’ Article

Ginny Marvin says, “EBay has announced that it will open up its mobile app to brand advertisers at some point this fall. “Now, for the first time, we’re giving you the opportunity to connect with eBay users throughout their entire shopping journey,” writes the company on its website. “eBay mobile advertising will be a native experience, beautifully integrated into the eBay app.” The in-app ad product will be added to eBay’s current lineup which includes programmatic programs on eBay sites and via its private ad exchange, which leverage its audience data for targeting, as well... [...]

‘Does eBay really hate paid search?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Does eBay really hate paid search?”. Robert Durkin says, “Is eBay’s latest report on paid search really a blow to search engine marketing? Or are we throwing the baby out with the bathwater? Following the release of the final results of an ongoing study, there have been headlines proclaiming that“eBay “warns that search ads have ‘no measurable benefit”. So, either eBay is making an outrageous claim that paid search ads don’t work. Or, the headlines are slightly misleading”. Does eBay really... [...]

‘EBay’s Massive Security Breach: What It Means for You’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “EBay’s Massive Security Breach: What It Means for You”. Samantha Murphy Kelly says, “eBay is the latest victim of a cyberattack — and if you are one of the 145 million users with an account, you may well be affected. While eBay is urging users to update their passwords immediately (here’s how to do that), many are left wondering what this means for their data and what they can do to keep it safe. The breach, which was confirmed by investigators this week, happened in late February and early March; eBay discovered it in... [...]

‘eBay Takes Its First Steps Toward Virtual Currency’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “eBay Takes Its First Steps Toward Virtual Currency”. Jason Abbruzzese says, “One small step for Bitcoin, one medium-sized leap for eBay.Starting on Feb. 10, the UK section of the online marketplace will open a “virtual currency” category within its classified ads for the listing of Bitcoin, as well as its various offshoots —Coinyes, dogecoins and others that have emerged.Customers will be able to put up listings for virtual cturrencies and conceivably offer them as forms of payment in outside transactions. Purchases through... [...]

‘Is eBay Planning to Launch Its Own Virtual Currency?’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Is eBay Planning to Launch Its Own Virtual Currency?”. Todd Wasserman says, “eBay’s PayPal unit has filed a patent application proposing secure tokens that could potentially be used as a virtual currency.The application, filed in June 2012 and published on Dec. 19, 2013, would let people buy products without creating a payment provider account. “The recipient can use the token to purchase a product using a checkout though the payment provider,” the filing reads. “The purchase can be made without requiring the... [...]


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