The latest MOZ blog post is titled “The Greatest Misconception in Content Marketing – Whiteboard Friday”. Rand Fishkin says, “It’s probably pretty clear to everyone that content marketing takes time, but there’s a common misconception in just how much time. In today’s Whiteboard Friday, Rand warns us of an overly optimistic mindset, and shows us how things really (usually) end up happening“. The Greatest Misconception in Content Marketing – Whiteboard Friday MOZ Blog [...]
Archive for the 'Content Marketing' Category
The latest article on ‘Marketing Land’ is titled “How To Produce More Quality Content, More Quickly — Practical Tips”. Nate Dame says, “The practice of “content marketing” as we understand it today is still relatively young, and there are plenty of wrinkles to work out. One of the biggest issues we face is a simple question of production. Fifty-seven percent (57%) of content marketing professionals say they don’t have enough time for content, and 45% struggle with producing enough content, according to the Content Marketing Institute. Forward-thinking... [...]
MarketingSherpa has released a case study titled “Content Marketing: IBM creates dynamic website, lifts social referral traffic 291% in one year”. Allison Banko says, “People are logging in to Twitter and Facebook to interact with not only friends and family, but with companies and brands, too. But while comments and tweets rack up to form valuable discussions on social media, what’s your next move from a marketing standpoint? How do you carry on these conversations past the realm of social media? IBM successfully bridged the gap between its social networks and its company... [...]
The latest article on ‘Business 2 Community’ is titled “35 SEO Copywriting Tips for Rocking Content”. Nelson Dias says, “SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising. But it’s not all about rankings and traffic. Writing search engine optimized content is also about engaging readers, building authority, and selling products. After all, what is the point of getting prospects... [...]
The latest article on HubSpot blog is titled “7 Unglamorous, Unpopular Truths About Content Marketing”. Shannon Johnson says, “I used to be a social media/content strategist who put together elaborate strategy documents to try and convince enterprises they needed to adopt social and start creating and sharing tons of valuable content. Then I realized I wanted to prove to myself that I could actually walk the talk: I wanted to prove tomyself that I could manage an online community and I could produce the kinds of content that got people clicking, sharing, liking, tweeting, and... [...]
The latest post on ‘Copyblogger’ Blog is titled “How to Win Friends and Influence People (While Sharing Social Content)”. Andrew Schrage says, “More than 70 years ago, the American writer and lecturer Dale Carnegie published a transcendent book on people skills entitled “How to Win Friends and Influence People.” To this day, Mr. Carnegie’s many nuggets of wisdom ring largely true, because more than anything else they speak to human nature, which for better or worseseems to change very little over time. In the modern age of the Internet and social content sharing, we can still... [...]
The latest article on Mark Ling’s ‘Affilorama’ blog is titled “How To: Create a Content Strategy For Your Niche Site”. Radhika says, “With every passing year, content is becoming even more important than before. “Content is king” has been iterated to death but it hasn’t made it less true. But as an affiliate marketer, do you REALLY need a content strategy? Unless you plan on spending thousands of dollars on paid advertising alone, you need to put serious thought into how you’re going to market your site. For most affiliates, this starts with creating good content. But you... [...]
The latest article on ‘MarketingProfs’ is titled “Five Steps to Effective and Affordable Small Business Content Marketing”. Kristen Hicks says, “At this point, enough businesses have found success with content marketing for it to merit serious consideration for even the most cautious of businesses. Good content marketing does require a considerable commitment in time and money. For small businesses with limited resources, that makes it a risky proposition. Nonetheless, successful small businesses know that most things worth doing require some real work and risk. If you approach content... [...]
The latest ‘Econsultancy’ blog post is titled “How content became King of Wales: An underdog tale”. Sarah Barry says, “This is the story of an underdog done good. We all love an underdog, seeing the little guy succeed. And that’s why I enjoyed hearing about how visitwales.com helped turn Wales into a holiday destination to rival Cornwall and the Lake District. Once upon a time (last week) I attended Sitecore Digital Trendspot and heard from Richard Shearman, Head of Solutions Analysis at Sequence, talking about how they turned visitwales.com into a digital storytelling... [...]
The latest article on ‘Business 2 Community’ is titled “9 Ways to Generate Content Ideas”. Tara Alemany says, “One of the most common questions I’m asked by someone new to blogging is: But what will I write about? The short answer is that you should write about the things you know about and have experience with. Yet, even that answer can leave you scratching your head trying to come up with content ideas. So, here are just 9 of the ways that I jump-start my writing process. There are plenty more where these came from… 1. Responses to Daily Reading I don’t know about... [...]