The latest ‘Econsultancy’ blog post is titled “Facebook’s overhauled business pages focus on content and mobile”. Matt Owen says, “I know, I know. Another day, another update to Facebook business pages. This one is a bit larger than most though, and may have some interesting effects on your content. So let’s dig in to the new business page format before it rolls out to the entire network on June 19th”. Facebook’s overhauled business pages focus on content and mobile ‘Econsultancy’ Blog [...]
Archive for the 'Content Marketing' Category
The latest ‘Aweber’ blog post is titled “How Split Testing Sign Up Forms Gets You More Subscribers”. Katie Pilot says, “Are you trying to figure out the most effective way to reach your customers? Don’t guess – test! Split testing (sometimes called A/B Testing) is a great way to understand your customers better. These tests give you the opportunity to compare two different variations of the same element in your online marketing to see what your audience responds to best. You can then create a more effective web presence, email campaign, or online sales pitch”. How Split Testing... [...]
The latest ‘Econsultancy’ blog post is titled “The secret of creating reactive content”. Danny Chadburn says, “Being first with a piece of content isn’t necessarily a guarantee of victory in the traffic stakes, but in timely situations the sooner you can join the party the better. When news breaks, and there’s a legitimate reason for your brand to share its voice then it’s all systems go to collaborate with your PR and marketing teams to produce something that will capture the attention of your audience. It’s a very different skill to planning... [...]
The latest article on ‘Marketing Land’ is titled “Data Vs. Creativity: The Content Marketer’s False Choice”. Ginny Marvin says, “I was at a conference last week where Adobe VP Marketing Insights & Operations David Welch was asked to sum up the future of marketing in six words. His response: “Creative thrills, but data pays bills.” As a writer, I had to respect his ability to turn a phrase. But I also felt a twinge of remorse. We’ve all accepted that data can and should be a powerful driver of our marketing activity, but most of us continue to prioritize... [...]
The latest article on HubSpot blog is titled “11 Best Practices for More Effective Content Curation”. Matt Heinz says, “Our content curation objectives focus on keeping our broader prospect/customer/partner/pipeline network engaged with value-added content. We also hope it helps drive increased, pass-along awareness for other brands. These best practices are based primarily on what we do at Heinz Marketing, plus what we’veseen scale well in the curation efforts of our clients and partners. With that in mind, here’s what we recommend for more effective content curation”. 11... [...]
The latest ‘Aweber’ blog post is titled “A Beginner’s Guide To Content Audits”. Brandon Olson says, “We often talk about doing spring cleaning of our physical spaces. But it’s just as important to apply these same practices to your online world. During our April #AWeberHour Twitter chat, we spoke with five amazing content experts, who shared some valuable advice on how bloggers and marketers can improve their online content by regularly performing content audits. When you hear the word “audit,” that tends to translate to loads and loads of time and effort. And time, for many... [...]
The latest post on ‘Copyblogger’ Blog is titled “How to Plug the Holes in Your Content Funnel That Are Costing You Money”. Mike King says, “Content is not king. Yep, I said it. (This guy did, too.) In the realm of content marketing, the customer is ruler of our domain. Without falling deep into a series of Game of Thrones allusions, let’s agree that all content must be created with the customer’s needs in mind. Otherwise we are wasting time and resources as marketers. I’ve already written much on personas and their usages across digital marketing, but it’s tying those... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Are You Overlooking the Most Valuable Real-Time Marketing Strategy?″. Baer says, “There has been a lot of hype over real-time marketing (RTM) over the past two years and it doesn’t seem to be slowing down. I had the pleasure of speaking on the topic at Social Media Marketing World and as evidenced by the sold out room, it is a hot topic for marketers these days. While engaging in a trending topic can show some of Take my Facebook newsfeed during the last Superbowl. It was flooded with images of Superbowl “war... [...]
The latest article on ‘Marketing Land’ is titled “How To Create Memorable Mobile Video Content: Tips From 3 Pros”. Aaron Strout says, “It probably won’t surprise you that a majority of the usage on today’s popular social platforms is via a mobile device. In fact, of the big six (Facebook, Twitter, LinkedIn, Tumblr, Instagram and Pinterest), only Tumblr (54%) and LinkedIn (74%) have more desktop usage than mobile (source: Wall Street Journal). A statistic that may surprise you, however, is the fact that now, 40% of all YouTube watch time comes from mobile... [...]
The latest article on ‘Marketing Land’ is titled “How To Activate Tribes For Viral Content Marketing Success”. Kelsey Libert says, “The idea of “Tribes,” popularized by Seth Godin and others, is just a fancy way of articulating the idea that the internet has allowed for massive segmentation of individuals. These silos of individuals can be thought of as tribes because they behave cohesively and respond similarly to stimuli that resonate with their shared interests, desires and goals. We’ve now entered a period in online marketing and advertising where forms... [...]