Chad Pollitt says, “Many of the traditional channels for online content discovery are thoroughly understood and their adoption rates are high. The readily accepted channels—from SEO and PPC, to email and social media broadcasting—can deliver the best content to the right people at the right time. Today, however, the Internet is experiencing a deluge of content, and many channels for content discovery are bloated. Estimates say that  more than 2.73 million blog posts are written and published daily. Many industries are experiencing a content surplus, making it even more challenging... [...]

Fergal Glynn  says, “Sales reps are juggling dozens — sometimes hundreds — of leads and opportunities at any given time. But what often happens in fast-growing sales teams is that reps end up spending too much time on low-quality opportunities, and not enough time working leads that stand the best chance of converting to paying customers. Qualifying leads diligently and early on in the sales process enables your sales reps to spend their time on the leads that matter, but even then, much time is wasted sorting through dozens of content assets in an effort to identify the most... [...]

Brian Clark says, “In 2014, we produced a different kind of online marketing conference. This year, we’re doing it again … except bigger, better, and smarter. Here’s the bare minimum you need to know to dig deeper. No hype, just the facts. What: Authority Rainmaker: Copyblogger’s live training event that provides an integrated online marketing strategy combined with the best ways to implement it. Plus great parties and networking. When: May 13-15, 2015″. Just the Facts: Why You Should Attend Authority Rainmaker ‘Copyblogger’ Blog  [...]

The ‘Business 2 Community’ team says, “There’s no denying that content marketing is hot and here to stay. But despite the buzz, many businesses still don’t have the framework they need to build a successful content marketing engine. Join Hana Abaza, VP of Marketing at Uberflip, as she discusses how you can develop the right “content infrastructure” to succeed in order to drive growth for your business. Key Takeaways A three-step process to optimize your content plan for growth Best content creation and distribution tactics to try in 2015 Tools that will make creation, distribution... [...]

Brian Clark says, “Last fall, Robert and I did an episode of the podcast where we laid out how content curation could be used to build an audience and even a business. It was one of the most popular episodes of 2014. We did that episode based on a personal project I was already planning to do. I quietly launched that project last month, and it’s called Further. It’s a curated email newsletter dedicated to living your best life, with features and news items related to health, wealth, and wisdom. Here are a few sample issues: Three Real Ways to Protect and Enhance Your Brain Power The... [...]

Brian Clark says, “Authority Rainmaker: Copyblogger’s live training event that provides an integrated online marketing strategy combined with the best ways to implement it. Plus great parties and networking. When: May 13-15, 2015. Who: Daniel Pink, Sally Hogshead, Henry Rollins, Danny Sullivan, Ann Handley, Chris Brogan, Bernadette Jiwa, Michael King, Joanna Lord, Joe Pulizzi, Sonia Simone, Jerod Morris, Sean D’Souza, Scott Brinker, Pamela Wilson, Brian Clark (hey, that’s me!) … plus a few more we’ll be announcing soon”. Last Week: Authority Rainmaker Pricing Goes Up This... [...]

Arnie Kuenn says, “Over the past few years, content marketing has come a long way. The term “content marketing” is becoming a part of the vernacular in marketing departments across the world. It’s no longer thought of as a trend, but as a verifiable opportunity to drive revenue. In fact, businesses spent more than $118 billion on content marketing last year alone. But what is the future of content marketing in 2015 and beyond? Increased Strategic Adoption With more than 85 percent adoption among B2B marketers, content marketing is certainly becoming more widely accepted among businesses... [...]

Entrepreneur team says, “For many good reasons, blogging is likely the heart of your content marketing strategy. Recent industry statistics are astounding: 77 percent of Internet users read blogs, 52 percent of consumers make purchasing decisions after reading a blog’s advice, and 57 percent of marketers have acquired new customers via their blogs. With so much of the focus on how to create compelling blog content, other effective methods for getting out your messages are often overshadowed. Whether you have reached a stalemate in traffic numbers or you’re ready to take your website to... [...]

Erin Hogg says, “Starting from the ground up with a content marketing strategy is no simple undertaking. Add in a tight budget and a marketing team of one, and the challenges continue to mount. Learn how the sole marketer at DB Squared, a business finance company, implemented an inbound marketing approach to generate new leads and brand awareness. Through optimizing site content for search and creating pieces aimed at specific buyer personas, DB Squared lifted its site pageviews 415% and unique users to the site by 310%”. Content Marketing: 415% lift in pageviews via inbound strategy MarketingSherpa  [...]

Sonia Simone says, “However you may feel about New Year’s resolutions, January just seems to bring on the desire for fresh starts. This month, the Copyblogger editorial team is tackling something we’ve had our eye on for awhile — a content audit. Now I don’t know about you, but that word audit doesn’t really inspire me. In fact, the feeling it engenders is something more like phobia, or at least dread. (If you have a friendlier term than audit, come swing by LinkedIn and make your suggestion — I’m all ears. Maybe a content makeover. Or a content cleanse. Hm, definitely needs... [...]