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Friday, March 29, 2024

Archive for the 'Content Marketing' Category

Maximizing Your Reach—Key Concerns in Promoting and Amplifying Your Content [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Maximizing Your Reach—Key Concerns in Promoting and Amplifying Your Content’ featuring James Tennant. George B. Thomas says, “Marketers who create content and then think about promoting it are going about the process backwards, says James Tennant on Marketing Smarts Episode 569. That is to say, no one should feel obliged to promote on every platform available. Instead, audience research will inform your promotional channels. “It’s not just a case of, ‘we like that channel, we’re... [...]

AI Content Creation: 4 Easy Tools to Speed up Your Creative Process [Video]

AI content creation is the use of artificial intelligence to generate written material without human input.  HubSpot has published a new video ‘AI Content Creation: 4 Easy Tools to Speed up Your Creative Process’ highlighting four useful content creation tools. The HubSpot team says, “Are you ready to unlock the secrets of lightning-fast content creation across a multitude of channels? Whether you’re a marketing maverick or a newbie, the challenge of generating compelling content can be a rollercoaster ride. But guess what? We’ve got the solution you’ve... [...]

Secrets Of A Viral Content Creator: Discoverability, Co-Branding, And More [Podcast]

Viral content is content that becomes extremely popular and is shared by many people on social media. Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Secrets Of A Viral Content Creator: Discoverability, Co-Branding, And More’ featuring Brian Kearney. Loren Baker says, “As platforms evolve, so should our strategies. No one knows that better than Brian Kearney, a prominent content creator who gained over 100k Instagram followers in about a year. Brian joined me on the SEJShow to dig into his viral success and what it’s taught him... [...]

How to Write An Unforgettable Slogan for Your Business [Video]

  HubSpot has published a new video ‘How to Write An Unforgettable Slogan for Your Business’ featuring useful content creation tips. The HubSpot team says, “Looking to elevate your brand and set yourself apart in a crowded market? Today’s video is all about the transformative power of a great business slogan. We guide you through a simplified process to craft a slogan that not only defines your brand but also resonates with your target audience. Get tips on what makes a slogan memorable and learn common mistakes to avoid. Plus, don’t miss our exclusive... [...]

How B2B Marketers Can Create Human-Like Interactions in an Increasingly Digital World [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How B2B Marketers Can Create Human-Like Interactions in an Increasingly Digital World’ featuring Kristen Habacht. George B. Thomas says, “Episode 566 of Marketing Smarts is all about making the little moments count. “All these moments, especially when there’s data transfer or information transfer that suddenly feels to somebody like, ‘I already did this.’ Every time you lose those little moments, it eats away at your credibility, eats away at your brand experience,” says episode guest... [...]

How Artificial Intelligence Is Impacting SEO [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How Artificial Intelligence Is Impacting SEO’ featuring Chris Rodgers. George B. Thomas says, “If you’ve had enough of people talking about AI as if they’re in panic mode (“We’re all gonna lose our jobs; AI can do everything!”), then Episode 565 of Marketing Smarts should come as a breath of fresh air. In fact, explains SEO specialist Chris Rodgers, a lot of what AI does for SEO isn’t all that new. “With ChatGPT, all of a sudden everyone is like, ‘AI came... [...]

Your Guide to Mastering Content Proofreading and Editing

Editing and proofreading are very important stages of content creation. Content proofreading is the final stage of the editing process. It involves identifying and correcting errors and inconsistencies in grammar, punctuation, spelling, and formatting. Content Marketing Institute contributor Ann Gynn has published an article featuring useful tips on master content proofreading and editing. She says, “With your editor’s hat on, follow this five-step process: Make sure you understand the overall purpose of the piece of content for the audience and the brand before you read the first word. TIP: Require... [...]

Empowering Sales Success—The Role of Marketing in Sales Enablement [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Empowering Sales Success—The Role of Marketing in Sales Enablement’ featuring Owen Richards. George B. Thomas says, “Marketing Smarts Episode 562 guest Owen Richards doesn’t believe in thought leaders. “Sales isn’t a qualification. There’s no education behind it,” Owen says. “There’s nothing to help people know the difference between doing it well and not doing it well, except for freedom of thought and people’s opinions, and with that comes such a variety.” So... [...]

Three things that SEO can learn from PPC [Podcast]

Similarweb has published a new episode of the Marketing Intelligence podcast ‘Three things that SEO can learn from PPC’ featuring Amanda White. The Similarweb team says, “What, if anything, can SEO learn from PPC? That’s what we’re exploring today with a lady who loves to surf the waves just as much as surfing the web. She has been working between SEO and PPC since 2010. And three years ago, she set up her own SEO and PPC consultancy. A warm welcome to the In Search SEO podcast, Amanda White. In this episode, Amanda shares three things that SEO can learn from PPC... [...]

Five Ways that Generative AI is Changing Search [Podcast]

Similarweb has published a new episode of the Marketing Intelligence podcast ‘Five Ways that Generative AI is Changing Search’ featuring Ben Howe. The Similarweb team says, “We’ve all seen the AI headlines recently and on this episode, we’re aiming to separate the facts from the scare stories. How much is generative AI actually changing search right now? We’re discussing that with a man who describes himself as a mix between a country house snooper and a triathlete in decline. He’s a published SEO author, a training producer, and a conference speaker. A warm... [...]


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