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Saturday, April 20, 2024

Archive for the 'Internet Advertising Tips' Category

‘Why Users Aren’t Going To Revolt Against Facebook Video Ads’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Why Users Aren’t Going To Revolt Against Facebook Video Ads”. Selena Larson says, “No, users aren’t going to abandon Facebook even though, as previously threatened, it’s going to start displaying intrusive video ads in your newsfeeds. Why? Because there’s never a user backlash to anything Facebook does. The company is rolling out the long-promised 15-second video advertisements it began testing in December to users across the Web and mobile. The company is partnering with select advertisers, and the promotions... [...]

‘LinkedIn Company Pages For Search, Social & Reputation Management’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “LinkedIn Company Pages For Search, Social & Reputation Management”. Alison Zeringue says, “We social media marketers frequently preach that simply having a profile on social sites like Facebook and LinkedIn is not enough to be successful. While this is true — and I highly encourage my clients to maintain active pages for their businesses on social networking sites — it’s also worth discussing the inherent value in simply being present. I used to think LinkedIn was only useful to job seekers and head hunters.... [...]

‘What Would An Internet Bill Of Rights Look Like?’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “What Would An Internet Bill Of Rights Look Like?”. Lauren Orsini says, “On March 12, 1989, British inventor Tim Berners-Lee filed the proposal for an “information management system” that would later become known as the World Wide Web. Now, on the Web’s 25th birthday, Berners-Lee is calling for something to be done about protecting users’ privacy rights on the Internet. In a statement released Wednesday, Berners-Lee posed the question, “How do we build a universal Web accessible to all regardless of physical or... [...]

‘Google Celebrates The Web’s 25th Birthday With Plea To Keep It Free’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Google Celebrates The Web’s 25th Birthday With Plea To Keep It Free”. Amy Gesenhues says, “Today’s Google homepage includes a small birthday cake image with a “25″ candle on top to celebrate the web’s 25th birthday. The image links to a post on Google’s blog penned by the inventor of the web Sir Tim Berners-Lee, asking that everyone “fight to keep it free and open.” Berners-Lee writes: On the 25th birthday of the web, I ask you to join in—to help us imagine and build the future standards for the... [...]

‘Buffer Adds Content Suggestions To Web Dashboard & Emails’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Buffer Adds Content Suggestions To Web Dashboard & Emails”. Matt McGee says, “Calling it “a work in progress,” Buffer has started showing content suggestions for users in both the web-based dashboard and in emails. The new feature adds a set of suggested social updates that can be posted to Twitter, Facebook or whatever social accounts you’ve connected to Buffer. The rollout has been slowly expanding over the past few weeks; I started seeing the suggestions on the web a few days ago. Buffer says it’s... [...]

‘Yahoo Partners With Yelp To Bring Reviews To Search’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Yahoo Partners With Yelp To Bring Reviews To Search”. Selena Larson says, “Today Yahoo announced a partnership with the business review site Yelp that will display user reviews and similar information in search results. Searching Yahoo for a specific restaurant or other business will now yield reviews, location information, and star ratings alongside other search results. The new feature is finally catching up to a feature Google has had for years that pulls data from Google Maps and Google+. Yelp already has a similar partnership... [...]

‘What You Should Be Tallying On Your Social Media Scorecard’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “What You Should Be Tallying On Your Social Media Scorecard”. Ric Dragon says, “Ah, the simplicity of American baseball: three strikes is an out, and a team’s chance at the bat is comprised of three outs. In cricket, the math is a bit more extensive: an inning is considered complete once ten batters have been struck out, and matches can last several days. It’s no wonder that as far back as the time of the American Revolution, enterprising printers back in England were producing scorecards so that spectators could... [...]

‘Understanding Ad Extensions in Google AdWords’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “Understanding Ad Extensions in Google AdWords”. Melih Oztalay says, “Google allows the insertion of additional text beside a standard AdWords pay-per-click ad. This text, called “ad extensions,” can communicate more information about your product, service, and business than the ad would otherwise permit. Think of ad extensions as a means to visually improve your text ads in desktop and mobile searches. Using ad extensions you are able to maximize your budget and help get more clicks and therefore improve the click-through rate... [...]

‘Google’s Sundar Pichai On Wearable Tech: ‘We Are Just Scratching The Surface’’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Google’s Sundar Pichai On Wearable Tech: ‘We Are Just Scratching The Surface'”. Dan Rowinski says, “Google may be commonly associated with Google Glass, one of the most striking, and perhaps strangest, wearable devices out there. But where development of new wearable technology is concerned, the fun is just beginning, a top Google executive said Sunday. Wearable gadgets aren’t just smart versions of glasses or watches, but also anything that embeds sensors that can collect data and deliver it to devices that can then... [...]

‘Pros & Cons Of Date Stamping Your Content’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Pros & Cons Of Date Stamping Your Content”. Arnie Kuenn says, “As content marketing continually increases in popularity, more and more content is being published each and every day. In fact, more than two million blog posts are written daily. With all that content being published, date stamping is an easy way for users to gauge the newness and relevancy of a blog post or article. But lately, I’ve noticed that many blog posts and articles lack a date stamp. In fact, Joe Pulizzi recently posted about this... [...]


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