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Thursday, March 28, 2024

Archive for the 'Internet Advertising Tiips' Category

‘A Shiny New Metric: Ad Viewability Rate’ – ‘Website Magazine’ Article

Amberly Dressler says, “There’s a conversation happening that should prove interesting to online advertisers – viewability as an ad performance metric. Google describes viewability rate as the, “Percentage of ads determined viewable out of the total number of ads measured.” According to this infographic, the most viewable position is right above the fold, not at the top of the page. The IAB has been quick to call 2015 a “year of transition,” as it expects agencies, publishers, marketers and advertising technology companies to work together to assure the... [...]

Group Theft Auto: funny name, serious software #ad

There is a lot of talk about Facebook groups, but Yahoo groups are alive and well. Yahoo has bee doing group support for more years than Facebook has been alive. They have a good platform for “birds of a feather” to get together and talk about their mutual interests. Cliff Carrigan has created software he calls Group Theft Auto- Yahoo Edition to find prospects for your products and services among these Yahoo groups. This Windows software will search Yahoo’s database of active groups to find groups in your niche. These groups are discussing topics directly related to your product... [...]

‘Facebook Now Serves 1 Billion Video Views a Day on Average’ – ‘Mashable’

Seth Fiegerman says, “Facebook is quickly transforming into FaceTube. Facebook revealed on Sunday that its users have viewed an average of 1 billion videos each day on the social network since June. Roughly two-thirds of those views are happening on mobile. “The goal of News Feed is to deliver the right stories to the right people at the right time, from the people and things you care about,” Fidji Simo, Facebook’s project management director for video, wrote in a blog post. “And more people than ever before are seeing, sharing and expressing themselves with video on... [...]

‘Facebook Has 100 Million Users in Africa’ – ‘Mashable’

Jenni Ryall says, “Facebook now has 100 million users across Africa, the company announced on Monday. This figure is half of all the Internet users in Africa, which sits at 200 million people. More than 80% of Facebook users are accessing the site from a mobile phone, showing high-growth countries are more connected than ever before. Facebook engineers started tweaking the company’s Android app earlier this year after a trip to Africa revealed that the app was loading very slow, and the lack of memory on the devices resulted in constant crashes. The team members also burned their monthly... [...]

‘Facebook Market Cap Tops $200 Billion’ – ‘Mashable’

Seth Fiegerman says, “Facebook is now part of the elite $200 billion club. Facebook’s stock opened at $77 a share on Wednesday, pushing the company’s market cap above $200 billion for the first time. That’s roughly double what Facebook’s market cap was when it went public in May of 2012. To put that in context: Facebook’s market cap is now higher than IBM ($192 billion), Amazon ($158 billion) and Pfizer ($186 billion). Of course, it still has quite a way to go to catch up to Microsoft ($370 billion), Google ($397 billion) and Apple ($605 billion)”. Facebook Market... [...]

‘7 Sins of Social Media Marketing’ – ‘Mashable’

Mike Volpe says, “Remember when social media was a new, unchartered territory for brands? Consumers flocked to platforms like Twitter, Facebook and LinkedIn overnight and marketers knew that, in order to stay relevant, they had to follow suit. Fast forward to today: 97% of marketers use social media to connect with buyers. The problem is, most still haven’t figured out how to leverage social to create a personalized, relevant and enjoyable experience for their audience. Socially awkward brands aren’t just pushed to the sidelines, they miss out on building valuable relationships,... [...]

‘Facebook Bolsters International Ambitions With New Ad Option’ – ‘Mashable’

Jason Abbruzzese says, “Facebook wants to bring emerging market mobile advertising up to speed — by making speed less of a factor. Facebook has launched a new option that allows marketers to target certain types of smartphone network connections, a move aimed at improving its advertising offerings in emerging markets. “Optimizing the creative — for instance, targeting a video campaign to people with high-speed connections, and swapping in an image or link ad for people with slower connections”. Facebook Bolsters International Ambitions With New Ad Option Mashable  [...]

‘Twitter Now Lets Anyone Check How Many People Saw Their Tweets’ – ‘Mashable’

Christina Warren says, “Twitter analytics are now available to all users. In June, Twitter began experimenting with opening its analytics dashboard to users outside of its advertisers. Then, last month, Twitter rolled out an updated analytic dashboard to marketers, verified users and Twitter Card publishers. The dashboard lets users see how many impressions each tweet has received (how many times users saw the tweet on Twitter), the number of favorites their tweet has received, how many times others have clicked on their profiles”. Twitter Now Lets Anyone Check How Many People Saw Their... [...]

‘Facebook Cracks Down on Clickbait, But Don’t Expect Your News Feed to Change’ – ‘Mashable’

Jason Abbruzzese says, “Facebook’s pitch on its News Feed rankings has been consistent: It wants you to be on Facebook, therefore it is in the company’s best interest to make the content you see on the site as good as possible. That is the general rationale that emerged after Facebook announced on Tuesday that it would begin to factor in time spent into its News Feed rankings. The social network openly admitted that the change has been made in an attempt to eliminate clickbait — stories that offer little information but entice users to click. The pages are sometimes misleading... [...]

‘Facebook Tries to Weed Out ‘Clickbait’’ – ‘Mashable’

Jason Abbruzzese says, “Facebook is tweaking how stories appear on its News Feed in an attempt to minimize “clickbait,” or headlines that attract users to click on a story that may not offer much substance. The social network revealed the change in a blog post on Monday, citing continued pressure from users to present better content in the News Feed. To do that, Facebook is employing a metric becoming increasingly popular across the Internet: time spent on page”. You Won’t Believe This: Facebook Tries to Weed Out ‘Clickbait’ Mashable  [...]


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