AI-powered machine learning can help you better understand the movements and behaviour of your visitors and help you offer the right products and services. It can also play a pivotal role in boosting your conversion rate. Econsultancy columnist Matt Lacey has published an article to help marketers improve conversion rates using machine learning. Lacey says, “84 Per cent of marketing organisations are using machine learning, according to industry sources. One of the most notable areas where machine learning is burgeoning and delivering fast-paced impact is improving conversion and it’s... [...]
Archive for the 'Increasing Conversion Rate' Category
Your website is one of the entry-points for your prospects and customers. Today most of the businesses are having a website which brings a challenge to us for creating a site that attracts the attention of the visitors and makes them take an action. Entrepreneur contributor Jonathan Long has shared six ways to improve a website’s conversion rate. Long says, “A lot of my online marketing consulting clients have the same dilemma when they come to me for advice — their traffic numbers are solid, but the leads, sales and revenue just aren’t there. Your conversion rate is... [...]
The Econsultancy team has compiled the answers to seven questions dealing with Conversion rate optimisation trends, challenges & strategy. The questions were answered by the CRO experts in an event. The following questions have been answered by the experts: Is it fair to say CRO is not as en vogue as it has been? If so, why? Is there received wisdom for what metrics conversion specialists should be measuring? And over what period? Mobile seems to have increased the checkout abandonment rate. What criteria/features are particularly important when creating ‘flow’ in the checkout? What... [...]
Digital Marketing Depot is hosting a webinar on ‘Live Chat Best Practices for Conversion Rate Optimization’ on Tuesday, September 19 at 2.00 pm EDT. The webinar attendees will learn strategy to improve their conversion rate with live chat. The DMD team says, “Join our eCommerce and conversion optimization experts as they explain how you can read your visitors’ ‘intent signals’ – accurately and instantly – to optimize website conversion. They’ll explore how live chat can increase visitor engagement and sales, and how you can determine which site visitors need a real... [...]
Entrepreneur’s VIP contributor Susan Gunelius has shared eleven call to action hacks to help marketers boost clicks on their sites and improve the conversion rate. says, “As you create your online marketing materials, it’s likely each one will include a call to action button or link. There are many elements that affect the click rate and conversion rate for each piece, and the call to action button or link is one of the most critical. Keep the following hacks in mind. They can turn ineffective calls to action into click and conversion generators. 1. Message The words you use in your... [...]
Digital Marketing Depot is hosting a webinar on ‘Live Chat Best Practices for Conversion Rate Optimization’ on Tuesday, September 19 at 2.00 pm EDT. The webinar attendees will learn strategy to improve their conversion rate with live chat. The DMD team says, “Join our eCommerce and conversion optimization experts as they explain how you can read your visitors’ ‘intent signals’ – accurately and instantly – to optimize website conversion. They’ll explore how live chat can increase visitor engagement and sales, and how you can determine which site visitors need a real... [...]
For getting good SEO rankings it is very necessary to optimize the website and especially the home page. Right optimization helps webmasters in improving their conversion rates. MarketingExperiments’ Linda Johnson has published a video that guide on homepage optimization and conversion rates. Johnson says, “Every homepage needs to guide its visitors to a specific place. As a marketer, you should ask yourself, what is that place — that main objective of my homepage? What is the dominate message it is trying to communicate to visitors? Until you are clear on that and every element... [...]
MOZ writer Brad Smith has published a case study showing how use of message match can improve conversion rates by 212%. Smith has shared a three step process for it. Smith says, “Google offered to build a free mobile website for our past client. But rather than take them up on that very generous offer, they hired us to rebuild it for them (at about $20,000+ times Google’s initial estimate). Smart or dumb? The problem is that shoving an outdated legacy design onto a smaller screen won’t fix your problems. In fact, it’ll only amplify them. Instead, the trick is to zoom back out to the... [...]
Conversion rate optimization helps marketers increase the percentage of website visitors who take a desired action by clicking on a link, filling up a form or becoming a customer. With the expansion of mobile web, marketers put different tactics into practice for getting more customers. Marketing Land contributo Ben Jacobson has shared three tips to improve conversion using mobile optimization. On adding one-touch payment, Jacobson says, “Once you’ve improved your render time, you can address another sticking point with mobile conversions: sales friction. With 90 percent of his company’s... [...]
Getting visitors to your website and converting them into a customer is a big challenge in this multi-device marketing environment. But with great offers marketers can easily convert prospects into customers. Marketing Land writer Seth Price has shared three strategies to create remarkable offers and increase the conversion rate. Price says, “Boosting your conversion rate isn’t as easy as simply running some A/B tests or changing the copy on your landing page, hoping for a bump in conversions. Sure, that’s easy to do now, with web design tools for all experience levels and testing tools... [...]