Patricio Robles says, “With Mobilegeddon, Google threatened publishers who refused to pay attention to mobile experience. Now, the search giant is trying to help publishers by unveiling the Accelerated Mobile Pages (AMP) Project, which, if successful, could drastically change the way publishers build mobile webpages. Here’s what publishers need to know about AMP… What is it? Google describes AMP as “an architectural framework built for speed” but it’s effectively a subset of the technologies publishers already use to build their websites. Google has identified... [...]

Danny Sullivan says, “Wouldn’t you like to have stuff you read on mobile devices seem to load instantly? Facebook and Apple sure think so. Now so does Google. Today, Google, along with Twitter and several publishers, announced the Accelerated Mobile Page Project. That’s AMP, by the way, for short. AMP is a way that publishers can pull from a common library of scripts and other content, and optionally tap into the Google cache, to deliver fast web pages. Publishers like Vox, The Verge, BuzzFeed and the Washington Post are already live with AMP pages. And if they share such pages on Twitter,... [...]

David Nield says, “Both Facebook and Apple believe they’ve built a better home for news content on mobile devices—self-contained apps where load times are fast and ads are discreet—but Google isn’t going to lie down without a fight. The result is the Accelerated Mobile Pages Project, a new open-source HTML standard available to all that uses existing web technologies to do exactly what Facebook and Apple are doing: Creating a structure where pages appear instantly and advertising is tastefully added (this being Google, of course, ads stay in the picture). AMP HTML, as the new... [...]

Kim Lachance Shandrow says, “Google Domains just got a major “.upgrade.” The search giant announced today that its domain registration service, initially rolled out last year to help small businesses build or better their web presence, today expands to include custom email addresses, an additional 90-plus new domain name endings and more. Ben Fried, Google’s chief information officer, detailed the the program’s latest growth spurt in a blog post this afternoon. He highlighted that tailored email addresses, like sales@yourdomain, for example, are now available through Google Apps... [...]

Ben Davis says, “As an identical twin, duplication is a topic close to my heart. Content duplication is more and more prevalent and can lead to serious search losses, irrespective of who created the original. Resellers should be particularly vigilant given that they have product listings that will have inherent similarities with other reseller and brand websites. In this post I’ll look at how ecommerce sites are being penalised in Google SERPs for having duplicate content… 1. Sports Direct and the Ralph Lauren jumper Let’s look at one example. Below you’ll see remarkably... [...]

Patricio Robles says, “As rumored earlier this year, Google has announced Customer Match, a new ad targeting product that gives AdWords advertisers the ability to target their customers through Google Search, YouTube, and Gmail. Similar to Facebook Custom Audiences, Customer Match allows advertisers to upload a list of customer email addresses, which Google then matches against the logged in users on these properties for the purpose of delivering highly-targeted ads. For example, a company with a customer loyalty program can create and target Google ads specifically for members of the... [...]

Damon Rutherford says, “How much do you really know about Google and how it ranks websites? You may have heard about the value of links to improving your rankings, but have you heard of Google penalties such as Panda and Penguin? If you have a website for your business it is more important than ever to understand how search engines work so you can improve your online visibility and, just as importantly, avoid being penalised for breaking Google’s webmaster guidelines. To the uninitiated Google can seem to move in strange and mysterious ways when it comes to ranking websites in search,... [...]

Dr. Peter J. Meyers says, “The Google landscape is constantly changing. Two years ago, I created the Mega-SERP, and within days it was already outdated. This time, we’ve set out to create a more permanent glossary of Google features – a reference that we’ll update as the SERPs (Search Engine Results Pages) change. If your focus is on organic SEO, why should you care about the wider world of Google features? Put simply, because rich SERP features are no longer the exception to the rule. Across 10,000 keywords tracked daily by the MozCast project, this is what we saw as of September... [...]

Ginny Marvin says, “On Wednesday, Google took legal action against a search marketing firm for allegedly making illegal automated calls to small businesses and falsely claiming to be working for or with the search giant. According to the suit, the action comes more than a year after Google first contacted the agency to stop the alleged behavior. The suit, filed in the US District Court of Northern California, claims that the firm, Local Lighthouse, based in Tustin, California, made extensive and misleading use of Google’s trademarks and that the agency’s sales agents were making... [...]

Chris Perkins says, “Facebook isn’t the only tech company that wants to deliver #content to its users instantly. Google and Twitter are teaming up to create their own open-source version of Facebook’s Instant Articles, according to a Friday report by Re/Code. Google and Twitter will be developing this project open-source with the hopes that other tech companies will adopt their platform. It is said to launch this fall with a small handful of publishing partners lined up. The main differentiator between this project and Facebook’s is that Google and Twitter wouldn’t... [...]