Shane Barker says, “If you’re an Internet marketer, you’ve probably heard of influencer marketing and might even be familiar with the concept. Influencer marketing is concerned with marketing your brand or product to individuals who may be able to influence your target audience’s purchase decisions. According to Tomoson, influencer marketing is the fastest growing and cost-effective marketing channel. McKinsey also says that word of mouth generates twice the sales of paid advertising. That’s why it’s about time you include influencers in your monthly marketing strategy”. How... [...]

Dan S. Kennedy says, “In No B.S. Guide to Maximum Referrals & Customer Retention, business coach and consultant Dan S. Kennedy and customer retention expert Shaun Buck present a systematic approach to help you keep, cultivate, and multiply customers so you replace income uncertainty with reliable income through retention and referrals. This edited excerpt discusses the importance of focusing on relationship-building instead of prospecting to grow your business. Business owners think about marketing as outward, not inward, as external, not internal. They are focused marketing to the... [...]

Jack Simpson says, “One of the most important parts of any content marketing strategy is identifying and approaching influencers that can help amplify your message to the right audience. But with so many people active on social media and many of them claiming to be influencers when they’re actually anything but, where the hell do you start? Amazingly, 84% of marketers in a recent Econsultancy and Fashion & Beauty Monitor survey say they carry out influencer research manually. 

Thankfully there is an easier way. There are a number of brilliant tools out there that can help you... [...]

Carly Okyle says, “There’s no denying that email is a major time-suck. Even if each email only takes a few minutes, there are so many messages sent to our inboxes during the day that the time adds up. Google may just have a solution. The company announced today that its Smart Reply feature is coming to the desktop version of Inbox. Smart Reply learns which of your emails require a response, and then suggests three different phrases that would be a potential reply. Based on a user’s selections, the tool will refine its response options”. Google’s ‘Smart Reply’... [...]

Barry Levine says, “Google is making a bigger play in the marketing data arena today, with the announcement that it is launching a new enterprise-oriented measurement platform called Google Analytics 360 Suite. In an announcement post appearing today on the blog Inside AdWords, Vice President of Analytics, Display, and Video Products Paul Muret wrote: “Sophisticated marketers who use analytics platforms are 3X more likely to outperform their peers in achieving revenue goals. It’s no wonder enterprise-class marketers have been telling us they need more from their marketing analytics tools.... [...]

Ben Davis says, “On Friday, Google explicitly stated what it expects from bloggers who receive free products (read the blog post here). In a nutshell: a prominent clarification of a commercial relationship, a no-follow link and content that isn’t suspiciously hotchpotch. We already knew this, so why has it peeved some SEOs? When is a link a natural link? The Google blog post in question prompted some SEOs to bemoan the fact that marketers are finding it increasingly difficult to earn organic traffic. Hasn’t Google made online PR a more tricky proposition than offline? If a company... [...]

Jamily Gann says, “If you’ve searched Google recently, then you may have notice something different. In the past, searches for products pulled up two or three paid ads in the search results, and then along the right side of the screen, more paid ads were displayed. Those right-side ads? They’re gone now. In their place is an opportunity for ecommerce companies. Hello Product Placement The words “product placement” bring to mind characters drinking from a can of Coca-Cola during the most exciting scene in the movie. Well, okay, we can run with that. Only, instead of characters, it’s... [...]

Ayaz Nanji says, “How does the behavior of Google search users differ on mobile devices vs. desktop computers? Are people more likely to focus on certain elements of search engine results pages (SERPs) when using smaller screens? To find out, Mediative conducted an eye-tracking study in 2015 with 49 people of various ages. Participants were given 41 search tasks to complete using the Google search engine on an iPhone 5. The researchers tracked where users looked, how long it took them to look, when they clicked, and how long it took them to click. Both organic and paid listings were examined. Google... [...]

Demian Farnworth says, “Watch the video. Ignore the copy. That’s my advice to you once you land on Google’s site dedicated to the new Accelerated Mobile Pages (AMP) Project: “The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.” If you are not a developer and you read the copy, you will be swallowed alive by jargon. Watch the video, however, and you’ll almost immediately understand what AMP is all about (not to mention a funny Spinal Tap reference,... [...]

Greg Finn says, “Last year, Google announced Smart Goals, a nifty product that can help advertisers create programmatic conversions when a true conversion hasn’t been set up. Over the coming weeks, this new type of conversion, driven by machine learning, is now open to a whole new set of advertisers. Previously, advertisers needed to have 1,000 website visits in the past 30 days to be eligible for the program. Now, the requirement is being slashed to 500. Furthermore, the ceiling for advertisers who are eligible to use Smart Goals has increased to allow for more adoption. Smart Goals are... [...]