Larry Kim says, “Here’s a crazy new idea: Imagine a tool that analyzes your AdWords account and grades you based on your performance. OK, it’s not so crazy. Or new. My company, WordStream, has provided a free AdWords Performance Grader for over five years now. But here’s what is new: A feature is now available in some (not all) AdWords accounts called an AdWords Account Health Score. The new feature was first spotted by Chris Whyatt at Receptionaland subsequently written up by Ginny Marvin for Search Engine Land. A lot of people on Twitter have been asking me: How is AdWords’ own... [...]

Ginny Marvin says, “Google is testing a new overview in the Opportunities tab in AdWords that gives advertisers an “Account Health Score for Search.” The feature was spotted and first reported by the team at Receptional, a UK-based digital marketing agency. As Receptional points out, the idea is similar to that of WordStream’s AdWords Grader, showing an overall score and a more detailed assessment. Clicking on the View Campaigns button brings up campaign overview with Health Scores listed for each and links to recommendations“. Google tests showing an overall Health Score for... [...]

Matt McGee says, “Google’s desktop search results page is undergoing a change that will mean fewer ads displaying for many queries. The company is rolling out a change worldwide that eliminates ads on the right side of a desktop search results page. It affects all queries in all languages around the world. It also brings Google’s desktop search results page in closer alignment with its mobile search results, which (obviously) don’t have any space to the right of the screen. There’s one exception when ads may still show on the right side of desktop search results: Product Listing Ads... [...]

Dr. Amit Pareek is offering to set you up in 5 online businesses, all of them designed to attract clients looking to promote their business online. With this new offer (he calls it his 2 Cent Traffic System), you can help business people with these marketing needs: ■ Facebook Ads Made Easy. ■ Facebook Remarketing Made Easy. ■ Google AdWords Made Easy. ■ Pay Per Click Made Easy. ■ Media Buying Made Easy. Pareek includes the following components for each of the 5 niches: • High quality & High Definition Video Series (70-80 Videos total) for you to sell. • Ready to... [...]

Christopher Ratcliff says, “More than ever, customers are using a variety of ways to interact with your business offline or online. This multichannel connectivity means it’s difficult to measure the impact of one particular marketing effort on a conversion, particularly if that conversion happens offline. Just because someone sees an online ad, it doesn’t necessarily mean they’ll click through immediately to your ecommerce site. They might just make a phone call to your helpline later in the day, or walk into your high street shop the following week”. Google AdWords new metric helps... [...]

The latest ‘Web Marketing Today’ blog post is titled “Using AdWords Express to Reach Local Consumers”. Meliha Oztalay says, “In “Use Hyperlocal Advertising to Reach Nearby Consumers,” I suggested that Google AdWords Express can help attract local prospects. In this article I’ll address AdWords Express in more depth. Whether you are a national multi-location brand or a local small business, you will likely need a multichannel approach to be visible to the local consumers. The primary multichannel options are optimizing — for both organic rankings and to use advertising — (a)... [...]

The latest VerticalResponse blog post is titled “Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads”. TheVR team says, “So you have a small advertising budget and are trying to figure out how to get the most bang for your buck. Should you bet your marketing dollars on Google Adwords – the search engine behemoth’s online advertising service? Or would placing a Facebook ad get you closer to your goals?Dan Golden, chief search artist and president of Chicago-based digital marketing firm Be Found Online, believes it’s important for all businesses to have a presence... [...]