HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Google’s Gemini: Everything You Need To Know In 29 Minutes’. The HubSpot team says, “Google Launches Gemini! Kieran and Kipp discuss the impact of Google’s Gemini AI on the future of search. They highlight three core aspects that stood out to them: a better search experience, the ability to build bespoke web experiences, and the potential for multimodal search. They explore how Gemini will change how we search, transform the search user experience, and redefine the role of the searcher.... [...]

Ahrefs has published a new video ‘These Toxic Habits are Silently Destroying Digital Marketers. In this video, you’ll learn about bad habits digital marketers build that can have a significant impact on their work and careers. https://www.youtube.com/watch?v=jx8NUpy5R6s Ahrefs  [...]

Google Search Central has published a new video ‘3 tips for debugging technical problems in Google Search’ explaining how to debug technical problems in Google Search. The GSC team says, “Is your site not indexing on Google Search? In this final episode of SEO Made Easy, Martin Splitt shares three tips for debugging technical problems in Google Search. ” https://www.youtube.com/watch?v=jFeLHfY0xkE  [...]

Page speed is the time it takes for a page to load in a browser. It’s determined by several factors, including: Page size, Image compression, Site’s server. Google Search Central has published a new video ‘3 ways to improve page speed’ explaining how to improve your page speed. The GSC team says, “Learn some tips for improving your site’s performance. In this episode of SEO Made Easy, Martin Splitt shares 3 tips for making your website more pleasant to use. ” https://www.youtube.com/watch?v=dNKAgBuXLoA  [...]

Ahrefs has published a new video ‘The Google Loophole That Created Overnight Millionaires’. In this video, you’ll learn about a Google loophole that digital marketers used to make millions of dollars. https://www.youtube.com/watch?v=FrqVe7Rg454 Ahrefs  [...]

Influencer marketing is a type of social media marketing that involves businesses collaborating with individuals who have a large following. The goal is to increase brand exposure by promoting products and services to the influencer’s followers. AWeber has published a new video answering the question “Does influencer Marketing Work for Small Businesses?”. The AWeber team says, “Influencer marketing is so important. Why? One reason is that 61% of us trust influencers’ opinions about products—sometimes more than what brands themselves have to say. This is a testament... [...]

Google Performance Max uses machine learning models to optimize bids and placements to drive conversions or conversion value for your goal. Search Engine Journal contributor Brooke Osmundson has published an article featuring detailed information about Google Performance Max. She says, “Performance Max uses machine learning models to drive more conversions by optimizing bids and placements in real time. PMax uses Smart Bidding to achieve these goals. Google’s AI technology looks across many factors when optimizing PMax campaigns, including: Audiences. Creatives. Budget optimization. Bidding... [...]

Web design is the process of planning, conceptualizing, and implementing a website. It involves many different skills and disciplines. Google Search Central has published a new video ‘Which aspect of my site should I focus on?’ explaining how to improve your website. The GSC team says, “In this episode of Search, Martin, Gary, and John discuss aspects of SEO that website owners often overlook. From overall quality to more technical aspects, The Search team talks about where they focus on their SEO work and why the details add up to a better SEO experience.”  [...]

AI-generated influencers are becoming popular. Some of the digital trendsetters include virtual models, animated humans, and fashionista robots. HubSpot contributor Erica Santiago has published an article on how AI is changing the influencer marketing. She says, “I‘m already seeing AI’s impact on the influencer marketing landscape. For example, I was intrigued (and a little weirded out) when Meta introduced new AI chatbot characters based on real-life celebrities and influencers like Paris Hilton, Snoop Dogg, Naomi Osaka, and MrBeast. One of Meta’s characters introduces herself... [...]

Google’s search algorithms consider many factors when ranking search results. The weight of each factor depends on the nature of the query. Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Google Ranking Factors: What Really Matters Right Now’ featuring Ben Steele. Loren Baker says, “Join us as we talk about the biggest updates to Google Ranking Factors this year, and what that means for you as we head into 2024. Our very own senior editor of ebooks, Ben Steele, gives you the behind-the-scene scoop on what factors really matter... [...]