General Data Protection Regulation (GDPR) a new set of rules implemented by the EU parliament and is set to come into effect on the 25th May 2018. There have been many doubts and issues regarding the implementation of GDPR. A recent research highlighted that only 15% marketers ready to comply with GDPR. Econsultancy columnist Kieran Flanagan has shared some of the challenges and opportunities of GDPR. Flanagan says, “The biggest issue is around awareness. Despite being approved in April 2016, it seems that most individuals and businesses still aren’t aware how the GDPR will affect them... [...]
Archive for the 'GDPR for marketers' Category
A recent eMarketer report had revealed that only 6% of firms are completely prepared for the European Union’s General Data Protection Regulation (GDPR). AdWeek has posted about a Forrester report which states the around 15% marketers are fully compliant with the GDPR. The report mentions that less than half have audited their data. Forrester analyst Lori Wizdo has been quoted saying: “Maybe we’re going to play some catch-up for ignoring some good practices that should have been adopted long ago. These are not unmeetable rules. They’re not unrealized rules. And it’s a challenge that... [...]
Econsultancy columnist Ben Davis has shared a list of resources that deal with General Data Protection Regulation (GDPR). Davis says, “Econsultancy subscribers can download A Marketer’s Guide to the GDPR. The guide includes opinion from compliance experts on the most important part of the GDPR as it pertains to marketing. There are also a couple of DMA guides for marketers – one on the essentials of GDPR, and another on the concept of accountability. Checklists The Information Commissioner’s Office (ICO) in the UK has self-assessment checklists for both data controllers... [...]
Econsultancy is hosting a webinar on ‘General Data Protection Regulation’ (GDPR) on Wednesday, February 28, 2018 at 2.00 pm GMT. What is GDPR (source: appinstitute) The General Data Protection Regulation is, obviously, centred around data protection, but it doesn’t regulate all data protection. Instead, it is focused on the personal data of individuals, specifically individuals residing in any EU member state. It updates existing – and introduces new – regulations relating to the collection and processing of the personal data of any individual residing in any EU member state.... [...]
The General Data Protection Regulation (GDPR) is coming into effect from May, 2018. As far as marketing is concerned, it is going to affect it in various ways. Econsultancy has published a summary of its interaction with leading marketers on how GDPR will affect lead generation. Ben Davis says, “Are you a marketer who uses landing pages to harvest personal data in return for a whitepaper download, access to a game, entry to a prize draw? These techniques are a mainstay of modern marketing. But how are they impacted by the GDPR? I had a rummage through the legalese to find out. Marketers... [...]
Forrester team has published a podcast ‘The future under the GDPR’. With the deadline for GDPR compliance looming in May 2018, Analyst Enza Iannopollo discusses the future under the GDPR — what choices companies can make and which firms should be truly concerned. The future under the GDPR Forrester [...]
Econsultancy is hosting a webinar on ‘General Data Protection Regulation’ (GDPR) on Wednesday, February 28, 2018 at 2.00 pm GMT. What is GDPR (source: appinstitute) The General Data Protection Regulation is, obviously, centred around data protection, but it doesn’t regulate all data protection. Instead, it is focused on the personal data of individuals, specifically individuals residing in any EU member state. It updates existing – and introduces new – regulations relating to the collection and processing of the personal data of any individual residing in any EU member state.... [...]
An eMarketer report has revealed that only 6% of firms are completely prepared for the European Union’s General Data Protection Regulation (GDPR). eMarketer states that the companies violating the GDPR would face a fine of $24 million or 4% of annual sales, depending on which figure is higher. Commenting on why the companies are not prepared, eMarketer’s Ross Benes says, “One of the reasons more companies aren’t prepared for the GDPR is because it is expensive to become compliant with the new laws. Half of the companies in a Forrester Consulting and Evidon survey spent more... [...]
Econsultancy is hosting a webinar on ‘General Data Protection Regulation’ (GDPR) on Wednesday, February 28, 2018 at 2.00 pm GMT. What is GDPR (source: appinstitute) The General Data Protection Regulation is, obviously, centred around data protection, but it doesn’t regulate all data protection. Instead, it is focused on the personal data of individuals, specifically individuals residing in any EU member state. It updates existing – and introduces new – regulations relating to the collection and processing of the personal data of any individual residing in any EU member state.... [...]
AppInstitute has published the ‘Ultimate GDPR Guide for Marketers and Businesses’. There have been several misconceptions about the General Data Protection Regulation policy and this guide can help marketers understand it in depth. The guide author Nabeena Mali says, “The General Data Protection Regulation was first proposed in 2012, and what followed was four years of discussions, debates, and amendments, with the regulation finally adopted by the European Parliament in 2016. Countries, companies, and organisations were given two years to comply, with the regulation being... [...]