Writing is one of the core competencies of online marketers. By writing an elaborative and persuasive copy, you can grow your business authenticity and sales. Copyblogger’s Sonia Sione has published an article sharing three ways to make writing easier without lowering your standards. She says, “Here are three ways that a content marketing Mandalorian can keep their standards high … without quite as many merciless Imperial assassins or giant spiders. #1: Capture your ideas Every so often, I’m reminded how often we solve our thorniest problems … and then promptly forget our brilliant... [...]

Listicles are list-posts, are articles structured around lists. Listicles expand on each list item with additional information to make them more useful for readers. Ahrefs contributor Joshua Hardwick has published an article highlighting 10 steps to write great listicle posts. He says, “Listicles don’t have to be clickbait. Those mind-numbing posts about the best potato chips or most ripped celebrities that you see on Facebook give listicles a bad name. It’s perfectly possible to write a great listicle about… well, pretty much anything. In this post, you’ll learn how to do just that. What... [...]

Copyblogger’s Brian Clark has published a new article titled ‘How to Write Like Hemingway’ in which he has shared Hemingway’s top five tips for writing well. He says, “These tips work for effective written content, as well as anything you might be writing for audio or video. 1. Use short sentences Hemingway knew how to get to the point. He was famous for a terse minimalist style of writing that dispensed with adjectives. In short, Hemingway wrote with simple genius. Perhaps his finest demonstration of short sentence prowess was when he was challenged to tell an entire... [...]

Copyblogger contributor Amy Harrison has published ‘Aristotle’s Ancient Guide to Compelling Copy’. She says, “Aristotle was also well-versed in rhetoric and persuasion, and he thought some of the Sophists might be using rhetoric to manipulate by focusing too much on emotion, and rather handily washing over “fact” with large brush strokes. It’s not that he was against persuasion. When you’ve got an important message that can inspire, educate, or help people, you need to be able to communicate that. He believed there was a better way of persuading people without using bloated... [...]

Well-crafted content remains at the heart of your website. Persuasive content helps you to convert more customers. IMPACT contributor Jen Barrell has shared a comprehensive article on writing a converting website copy. She says, “Writing website copy is just as rewarding as it is daunting, but it can be a relatively smooth experience if you remember this one rule above all others: Don’t write about yourself. I’ll let this sink in for a bit. Why shouldn’t we write about ourselves in our website copy? Don’t…write about your company. Do not…talk about how great your product... [...]

Proofreading helps you to come out with quality content. Your content needs to be authentic and persuasive if you want to achieve better results. Copyblogger’s Stefanie Flaxman has shared 10 content proofreading tips to help you improve content quality. She says, “Here are 10 content proofreading tips that will help you publish with confidence. 1. Proofread backwards Sonia Simone and I used to have a running joke. Whenever I mentioned that proofreading your text from the last sentence of your content to the beginning is my favorite proofreading method, she would always quip: “How... [...]

Copyblogger’s Brian Clark has published an article highlighting two most important words in blogging, persuasion and copywriting. He says, “Imagine … by the end of this post, you’ll be a more effective writer, all because you learned two very important words, and the specific reasons why those words are so crucial. Actually, both words can be found in the preceding sentence, along with hints related to their importance. Did you catch them? If not, keep reading, because all will be revealed. The most important word is “you” Did you find the opening sentence compelling? If so,... [...]

The most productive copywriters – people like John Caples, Robert Collier, and Maxwell Sackheim in days gone by; Robert Bly, Frank Kern, David Garfinkel, and others today – are able to sell millions of products and become quite prosperous themselves. It all comes through their ability to write advertisements that are so intriguing that readers read them all the way through, looking for answers to their problems. Being able to write like that is a skill every marketer can use. You could have an excellent product and a collection of good bonuses but still not have the sales you are hoping... [...]

Effective copywriting plays an important role in your marketing. It helps you to persuade your prospects to take an action. Content Marketing Institute’s Penny Gralewski has shared two useful tips to help you improve your writing. She says, “Do you write and edit for a world that consumes your content in short bursts? Try these two writing tips for content that resonates better with your readers. Tip 1: Use short, simpler words Everyone loves to sound smart, but your audience will tune out if they don’t understand what you’re saying. Don’t encourage your audience to stop consuming... [...]

According to a HubSpot report, 49% of marketers want to increase customer acquisition. This can be done by using different marketing tactics and tools to promote your products and services. Jeff Bullas has shared 15 persuasive copywriting techniques to help you boost your conversions.   Bullas says, “In this article, we’re going to explore 15 persuasive copywriting techniques that engage leads and convert them. So, let’s jump right in. 1. Write conversationally – one friend to another Everyone wants to feel valued. No one wants to feel like a faceless entity. When you write conversationally,... [...]