If you are like many website owners, you struggle to convert your visitors into leads and sales. Conversion rate (the percent of visitors who respond to your call to action) is a major factor for website success. Boosting your conversion rate increases your profit without any increse in traffic (or expenses). However, correcting your conversion problem can burn thousands of dollars while you are experimenting with solutions. This week, new cloud-based software (ConversioWidgets Pro) was announced that helps you address your conversion problems. This new Conversion Tool for Website Owners consists... [...]

Your website’s conversion rate is the number of conversions divided by the total number of visitors. It reflects your site revenue and the scope for further improvement in terms of making more business. Portent contributor Tim Mehta has shared a 6-point checklist to help you prevent your conversion rates from dropping. Maheta says, “Here’s a checklist of what you should do if your conversion rates see a sudden drop. 1. Isolate and Find the Source of the Issue in Analytics A very common cause of conversion rate drop is inflation of low-quality traffic. One of Portent’s... [...]

Customer engagement depends on how well you are treating them when they arrive on your website. Setting up quick and easy support channel to answer their queries is one of the ways to serve them better. To help you attend your visitors in time HubSpot’s Meredith Hart has listed 13 best live Chat software tools of 2019. Hart says,”Wouldn’t it be great if your sales team could connect with prospects in a similar way? No matter which stage of the sales lifecycle they’re in, 82% of consumers rate an “immediate” response as important or very important if... [...]

Your website requires a strong strategy to boost the conversion rate. The first thing you need to do is capture your prospects’ attention and drive them to an irresistible offer. The Search Engine Journal team has shared four proven strategies to help marketers improve their conversion rates. Vikas Agrawal says, “What if I told you you could increase your conversion rate by 5x? Interested? Then read on to learn four way I’ve done it with my own sites. 1. Enhance Your Website’s Personalization According to a Forrester report, 68 percent of businesses have made personalizing... [...]

Conversion Rate Optimization (CRO) is an important part of your business strategy. The CRO process enables people to take action on your website. HubSpot contributor Ben Cotton has published a guide to conversion rate optimization (CRO) for helping marketers convert more customers. Highlighting the importance of the CRO, Cotton says, “Once your sales and marketing engine consistently attracts website visitors — and at progressively high amounts — you should start thinking about CRO to convert those visitors into leads for your sales team. Businesses typically have... [...]

Conversion rate optimization is an element that helps your strengthen your sales online. With various tactics you can try to improve your conversion rates but there are some that give good results. HubSpot contributor Robert Mening has shared three science-backed ways to help marketers improve conversions. Mening says, “With a clear understanding of the perceptual set theory, you can more intently position your marketing messages and offers in a way that people see exactly what you want them to see regardless of their background, positioning you for maximum ROI from your marketing efforts. Here... [...]

In the ecommerce sales journey your product page plays a pivotal role as it hosts the product which you intend to sell. The checkout process begins with it. Improvement in the conversion rate of the product page means the improvement in sales. Shopify contributor Mark Macdonald has shared nine ways to improve your product page conversions. Macdonald says, “Product pages exist to tell customers why your product is awesome, explain which needs it fulfills or problem it solves, and list the details a customer needs to see in order to make a buying decision. Beautiful photos of your product... [...]

Improving conversion rate is the highest priority in every marketer’s life. You need to stay consistent and creative for achieving this tough target. Content Marketing Institute columnist Mike Kamo has shared a list of eleven things that you should do every month to improve conversion rates. Kamo says, “How do you improve your conversion rates month after month? Do these 11 tasks regularly to keep upping the ante because even if your conversion rate outperforms every competitor you still want better numbers. 1. Update A/B test variations An A/B test is like a cage match without all... [...]

Econsultancy columnist Rebecca Sentance has shared a case study featuring Nick Mottershead, Data Scientist at Lynchpin Analytics. The study explains how marketers can improve the conversion through the personalization techniques. Sentance says, “Nick Mottershead, Data Scientist at Lynchpin Analytics, began his presentation at Festival of Marketing Day Two by answering this fundamental question. Personalisation, said Mottershead, is “delivering tailored, relevant communications to the right user at the right time”. The benefits of personalisation include improving KPI metrics and improving... [...]

You must have heard different viewpoints on improving conversion rate optimization (CRO). Since it is one of the priorities on our list, we tend to hear everyone in a hope to get the right advice. Many a times such advice may bring us wrong ideas which can harm the whole process. Marketing Land contributor Ayat Shukairy has shared twelve misconceptions that prevail about the conversion rate optimization process. Shukairy says, “A lot of content on conversion rate optimization (CRO) is published every day. Most of it is spot-on, but some articles make me cringe a little. A lot of the advice... [...]