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Saturday, November 27, 2021

Archive for the 'Yahoo News and Updates' Category

‘Yahoo Is Testing Ads Which Sell You On Apps’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Yahoo Is Testing Ads Which Sell You On Apps”. Selena Larson says, “Yahoo has a strategy for making money on smartphones: The company isreportedly rolling out ads which prompt users to download other apps across its mobile properties. Mobile app-install ads are an increasingly popular way of making money off of mobile websites and apps. They typically appear in streams of content and help drive downloads to mobile applications. For instance, if you’re playing an online sudoku game, you might see an advertisement to download another game... [...]

‘Yahoo Gemini Brings Together Mobile Search & Native Ads In Single Ad Marketplace’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Yahoo Gemini Brings Together Mobile Search & Native Ads In Single Ad Marketplace”. Matt McGee says, “Yahoo has announced a new ad marketplacethat combines mobile search and native ads. It’s called Yahoo Gemini and it’s available as part of Yahoo Ad Manager, the company’s existing self-service ad buying platform. Here’s how the blog post from Yahoo’s Jay Rossiter and Adam Cahan (both SVPs) explains Yahoo Gemini: With Yahoo Gemini, advertisers get the performance and ease of search, combined with the... [...]

‘Yahoo’s New Long Game: Contextual Search’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Yahoo’s New Long Game: Contextual Search”. Jason Abbruzzese says, “”We’re long on search,” Yahoo CEO Marissa Mayer told a Goldman Sachs technology conference on Tuesday. “Search is curiosity, and that will never be done.” Search? Yahoo? Isn’t this the same company that farmed out its search backend to Microsoft’s Bing for a decade? It is indeed, but Mayer’s “search” is not the type of Google homepage query you’re thinking of. Mayer is betting that Yahoo can beat... [...]

‘How Yahoo Can Get Its Search Mojo Back From Microsoft’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “How Yahoo Can Get Its Search Mojo Back From Microsoft”. Selena Larson says, “Yahoo reportedly wants out of a deal that ties its search services to Microsoft, and is preparing new technological initiatives to reclaim its position in the search market. According to Kara Swisher at Re/code, Yahoo CEO Marissa Mayer is pushing two new initiatives called “Fast Break” and “Curveball” that could position Yahoo once again as a player in Web search and the lucrative search-advertising market that accompanies it. Yet it’s not clear... [...]

‘Yahoo! Secured Search Rolls Out’ – ‘SEO Book’ Blog

The latest ‘SEO Book’ blog post is titled “Yahoo! Secured Search Rolls Out”. Aaron Wall says, “Yahoo! is currently rolling out secured search, which prevents sending referrers to unsecured sites. The roll out is ongoing, but currently they do pass data to secured sites. Unlike Google’s secured search roll out: rather than showing a referrer without keyword data the traffic will show up as direct site visitors there is no default automated workaround for advertisers Even though the data is being blocked for both ads & organics right now, advertisers can quickly use Bing... [...]

‘Yahoo’s Comeback Is All Smoke and Mirrors’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Yahoo’s Comeback Is All Smoke and Mirrors”. Todd Wasserman says, “The appointment of Marissa Mayer as Yahoo CEO has been a godsend for those in the media. If nothing else, the photogenic, enigmatic and workaholic chief executive has made people interested in the company again.In 2011, Yahoo was never mentioned in the same breath as Google or Facebook. But now, Mayer has propelled the company into the top tier of Internet Companies That Tech Writers Like to Cover. Like investors, the media love a comeback story, and Yahoo seemed... [...]