Word of mouth is one of the most powerful ways to make your brand grow. It is one of the surefire ways to get desired results to boost your sales.Econsultancy columnist Nikki Gilliland has posted about how five brands were able to improve their business through word of mouth marketing.Gilliland says, “With 92% of consumers now trusting a recommendation from friends and family more than any other form of marketing – chances are they might then check it out for themselves.This cycle is what’s known as word of mouth marketing. Instead of overtly selling to customers, brands are able... [...]