Meryl Ayres & Jordan Wellin say, “Whether you’re a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. And if you haven’t experimented with this powerful medium yet, you’re missing out — 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives. When it comes to the use cases for video, the possibilities are endless across your organization: Sales teams can close deals with personalized video voicemails, support... [...]