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Friday, August 14, 2020

Archive for the 'Website Personalization Tips' Category

Website Personalization and How to Master It

Website personalization enables you to cater the needs of you visitors by using data collected from them about their interests, location, and demographics. It helps with customer retention and lead conversion.HubSpot contributor Kayla Carmicheal has published a comprehensive article on mastering the website personalization process.Carmicheal says, “You can use website personalization to give customers recommendations based on what they like, and offer premium content to repeat visitors. Ultimately, it tailors content based on your buyer personas to delight your audience.Website personalization... [...]

Monitor your site performance with these SEO tools

Your website is the main entry point for the prospects to know your products and approach you. It has to make a good first impression to help you convert more prospects into customers.HubSpot’s Tom Demers has shared a list of thirteen SEO tools that can help you audit and monitor your website performance.Demers says, “There’s nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete.Sure,... [...]

‘The State of User Experience: What Visitors Expect From Sites’ – ‘MarketingProfs’ Blog

Ayaz Nanji says, “Which elements of a website’s user experience matter most to people? What makes them decide to continue using a site?To find out, Limelight Networks conducted a survey in June 2015 of 1,302 Internet users in the United States, the United Kingdom, Canada, and Singapore.Consumers say website performance (fast page-load times, no buffering of videos, etc.) is the the key to a successful digital experience, with 50% of respondents rating it as most important.The next most important element is fresh and updated content (43% of respondents rank it as the top factor),... [...]

‘Design Basics of a Winning Website’ – ‘MarketingProfs’ Blog

Verónica Maria Jarski says, “Is your website stuck in the past or in need an update? Here’s a look at some basics of a winning website, according to an Add People infographic.A responsive design is a must in today’s smartphone-happy world. “A responsive website design will respond or adjust to the screen size of various different devices,” explains Add People.The logo, font, and colors on your website need to be on brand. “A website having a consistent look and feel in terms of logos, fonts, colors,and language will create trust among website visitors and... [...]

‘How to Bring Trust and Credibility to Your Website’ – Content Marketing Institute

Dianna Huff says, “What if I told you that the lack of a seemingly insignificant content asset on your B2B vendor website will potentially cause 44% of your visitors to leave?And, what if I told you that this same piece of content was deemed a “must have” or “very important” to 90% of buyers who need it to move forward with an inquiry, request for quote, or trial offer?Would you include this content asset? You bet, right?!Yet, it’s this one asset that 51% of survey respondents indicated was most lacking on vendor websites“.How to Bring Trust and Credibility to Your WebsiteContent... [...]

‘Convert Your Website Visitors Into Paying Customers: How One Couple Did It With Email Marketing’ – Aweber Blog

Kristen Dunleavy says, “In July of 2014 alone, Shane and Jocelyn Sams made over $140,000. Let that sink in for a minute.The couple isn’t printing money or selling baby unicorns. They’re simply online marketers who know a thing or two about connecting with an audience, something they teach on their website Flipped Lifestyle.But they weren’t always experts.The ChallengeOnce upon a time, the Sams were two entrepreneurs with a common problem: folks loved Shane’s network for football coaches and Jocelyn’s resources for school librarians, but people weren’t sticking around on either... [...]

‘Four Ways to Give Your Website That Local Flavor All Over the World’ – ‘MarketingProfs’ Blog

Rachel Chilson says, “The economic potential of online communication is $45 trillion, according to research by Common Sense Advisory. Clearly, the Internet is rich with opportunities to sell your products globally.According to that same study, however, if you have only an English version of your website, you’re limiting yourself to one-third of that revenue.Your website is your storefront to the world. If you want to reach targeted locales around the globe, you’ll want to consider localizing your website to meet your audiences’ unique needs—and there’s more... [...]

’44 reasons why people don’t trust your website’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “44 reasons why people don’t trust your website”.Chris Lake says, “Why do people trust – or distrust – a website? What is it about the content, the design choices, or the usability of a website that makes it seem untrustworthy?Last month I spotted this great thread on reddit, where people explained what makes them trust / distrust company websites. I thought I’d extract some of the suggestions, and a few quotes, and I’ve added a bunch of my own.The usual caveats apply: all rules are there to be... [...]

‘The website segmentation and personalisation game’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “The website segmentation and personalisation game”.Chris Gibbins says, “On Monday 12th May at our Marketing Automation Forum, the last session of the day involved all tables (each a mix of job roles from many different sectors) battling it out in our website segmentation/personalisation game.By this time the audience was already warmed up by some great sessions including one from Econsultancy’s very own Heather Hopkins on “The changing market place – marketing automation means more than just email””.The... [...]

‘A Vital Six-Point Checklist for Your Site’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Is Your Website Dead or Just Sleeping? A Vital Six-Point Checklist for Your Site”.Matt Gagnon says, “So you’ve asked for a yearend report on your website, and you don’t like what you see. Numbers are falling off? Conversions are plummeting? Core audience is bouncing off the site? No new leads?If you find yourself in that situation, or you’re not where you need to be, chances are very good your website is sleeping. (Let’s hope it’s not dead…) You can take charge and turn things around by giving your... [...]